Clear Channel and Skandia Fastigheter have entered into an expanded partnership covering more than 200 billboards in several of Sweden's metropolitan regions. Clear Channel thereby takes over as the exclusive supplier in the area for Skandia's Swedish shopping centre portfolio.

- "We are extremely pleased to have been entrusted with developing the advertising business and the visitor experience in ten of the country's top shopping centres. The collaboration strengthens both our traditional and digital reach and we look forward, together with Skandia Fastigheter, to creating a cohesive, attractive advertising offer in absolute top class, says Mimmi Sandström, Director of Establishment, Clear Channel.

Of the 200 billboards included in the collaboration, half are classic and half digital. With a geographical spread in major cities such as Uppsala, Gothenburg, Helsingborg and in the Stockholm region, Clear Channel strengthens its broad and shopping-centred reach in premium environments. During the coming contract period, the advertising offer will be developed with new spectacular and creative formats that will enhance the value for advertisers as well as for visitors.

"With 10 shopping centres that set the tone in their respective markets, we see great advantages in having a uniform solution when it comes to digital signage for marketing, not least to enhance the customer experience. In Clear Channel, we get both this and a stable partner with high capacity and a wide range, so we look forward to expanding our already good cooperation with them," says Johan Calner, Market Area Manager for Shopping Centres at Skandia Fastigheter

Facts.

Skandia Fastigheter is one of Sweden's largest retail property owners and the shopping centre portfolio consists of ten shopping centres with 42 million visits annually. Clear Channel and Skandia Fastigheter have entered into a framework agreement for the entire Skandia Fastigheter shopping centre portfolio and Clear Channel will take possession of the properties on a rolling basis over the coming years, when the agreement with the existing supplier expires.

The following shopping centres are included in the portfolio:

- Uppsala/S:t Per Gallerian
- Danderyd/ Mörby Centre
- Tyresö/ Tyresö Centre
- Skövde/ Commerce
- Gothenburg/Backaplan
- Gothenburg/Amhult
- Göteborg/ Frölunda Torg
- Helsingborg/ Väla
- Hässleholm /Läreda
- Lund / Nova