Plan your outdoor campaign
Here we have gathered all the information and tools to help you plan your outdoor campaign as easily and efficiently as possible. Click on the play icon to see tips on how to optimise your campaign.
Creating the right outdoor campaign for an audience on the move
1. You only have a few seconds to grab attention.
Therefore, it is important that the message is simple and clear and that the sender is well presented.
2. Photos and/or graphic elements are just as important as words.
Make sure these items clarify the message and create a comprehensive impression.
3. Use clear fonts.
The text must be large and clear enough to be understood from a distance.
4. Keep the message short and clear.
The most effective outdoor campaigns are those that are easiest to experience. Keep the text short and to the point. Present a clear message without ambiguity.
5. Think about colours!
Some colour combinations can reduce readability. The use of colours should be adapted to your message.
6. Less is more.
Make it as easy as possible for the audience to understand the message. Focus on key visual elements.
7. Combine media.
Feel free to use integrated communication on multiple media platforms to increase campaign impact. Tip: The whole message should be visible on a matchbox!