Programmatic
Do you want to increase the flexibility and accuracy of your outdoor digital campaign? With programmatic buying, it's possible. We have close to 1,700 screens available for programmatic trading where your brand can be seen all over Sweden.
Programmatic means an automated purchase made between a selling and a buying platform linked to an ad exchange. If you want to customise campaign content according to the weather or display messages according to geographic targeting, this is for your brand. Today, programmatic is taking an increasing share of digital outdoor buying (DOOH) and is a great complement to direct booked campaigns when you want to increase presence in selected locations or other key factors during a specific period.
As a customer, can you be seen on our digital screens via programmatic buying? Yes, of course! To implement programmatic buying, you need to be connected to a buying platform, DSP (Demand Side Platform), which is integrated with a selling platform, SPP (Supply Side Platform). The results of the campaign can be easily measured. In addition, digital out-of-home is a sustainable option to reach a lot of people.
Format
We offer programmatic buying on three types of digital billboards in Sweden: Digital Adshel, Digital Billboard and Digital Spectacular. Digital Adshel are large billboards that are available as freestanding signs, wall-mounted signs and signs that are part of bus stops. Digital Billboard are even larger signs found in public transport environments, and Digital Spectacular is our very largest format, characterised by the fact that the signs really take up space in the city.
Material specifications
When designing material for a programmatic campaign, you should start with the material specifications for the various formats.
Contact
Want to learn more about how you can strengthen your brand with a programmatic outdoor campaign? Contact us today, and we'll help you.