Outdoor Impact

Outdoor Impact - a new measurement standard for outdoor advertising.

We are constantly working to drive the development of a common outdoor currency, which allows us to value our spaces and their visibility to our clients in a systematic and third-party validated way. Through Outdoor Impact and the Outdoor Committee, the decision-making forum for the outdoor media common currency, we work with other media owners, media agencies and advertisers to ensure a consistent and reliable currency.

The system is based on proven research and methodology, with the industry jointly defining how measurements should be made and reported. Through new calculation models, developed and embedded by Outdoor Impact, our product team continuously improves the currency, making our data even more detailed and valuable.

Outdoor Impact delivers, among other things:

Up-to-date travel data for all modes, with separate calculations for each specific mode
All data not from public sources has been verified by independent third parties
Supplier Ipsos has extensive experience in outdoor media in several countries