Clear Channel consolidates its leading position in Skåne through an extended and expanded partnership with Skånetrafiken, together with the existing agreement with the City of Malmö. Through a powerful digital expansion and over 200 new billboards, Clear Channel is modernising public transport and creating the market's most attractive network in southern Sweden.

"We are very pleased with the renewed confidence from Skånetrafiken. This is a clear acknowledgement of our ability to create attractive and effective advertising solutions in public transport. Skåne is a dynamic and growing region, and by both modernising and expanding our network, we give advertisers even better opportunities to reach their target groups in southern Sweden.

As Skånetrafiken's contractual partner since 1999, Clear Channel has built up an extensive network of advertising spaces in Skåne. Today, there are over 300 billboards placed in cities such as Landskrona, Hässleholm, Kristianstad, Trelleborg, Ystad and Båstad. It has now been decided that Clear Channel will continue to be a partner and that the agreement will be developed and modernised, with a clear focus on digitalisation.

The new agreement will enter into force in January 2026 and run until December 2031. During the contract period, approximately 200 new advertising signs will be added to previously advertising-free bus shelters, where a significant proportion will be digital signs. This expansion means an even greater opportunity for advertisers to engage and reach out in some of Skåne's most central hubs.

• Contract partner since 1999
• Over 300 billboards in Landskrona, Hässleholm, Lomma, Höör, Eslöv, Kristianstad, Trelleborg, Sjöbo, Ystad, Ängelholm, Svedala and Båstad
• New contract will enter into force in January 2026 and run until December 2031
• Approximately 200 new advertising signs will be added to previously advertising-free bus shelters during the contract period

Mardin Baban

PR & Communications Manager

+46761141650

mardin.baban@bauermediaoutdoor.com