Window

(2026)

Put your message in the eye of millions of travellers on Stockholm's public transport!

An average journey with SL takes 45 minutes and gives you, as an advertiser, phenomenal opportunities to deliver more complex messages and create a relationship with travellers in all target groups. In addition to the opportunity to communicate your brand story or launch a new product, the travellers' proximity to the mobile phone provides good activation opportunities that are often used in the form of QR codes and clearly placed web addresses. Our interior formats in metro cars, local trains, commuter trains and buses are placed on walls and above windows to ensure good visibility for both seated and standing travellers. The double-sided window signs are also visible from both inside and outside, so you can arouse curiosity even before the journey has started. These advertising formats are suitable for both large and small media budgets and are a popular option for advertisers looking to make a stand-alone impact as well as those looking to add high reach and long viewing time to a larger advertising campaign.