

Digital Adshel National
(2026)
Meet and influence an audience of millions with the strongest digital outdoor offer on the market!
Our digital Adshels are a format that can be found in all types of outdoor environments; in city centres, in attractive public transport locations and at the country's largest shopping centres. It provides unique opportunities to reach a wide audience while utilising digital capabilities for contextually relevant campaigns, driven by real-time data or factors such as time, location and weather.
Digital Adshel National is the market's strongest DOOH reach offering, reaching nearly 40% of Sweden's population within a week. The package provides fast, geographically dispersed reach with a presence in over 70 municipalities. By selecting different levels of Share of Voice (SOV), you can control the reach and frequency of your campaign. Choose higher SOV for quick impact and broad reach, or lower SOV to build reach and presence over time.
For maximum visibility and fast reach: If you want to reach a lot of unique individuals in a short period of time, for a launch or a time-bound offer, we recommend a high frequency approach for a short period. It provides broad reach and a strong presence in any environment with a wide geographical spread.
When you want to build reach over time: An always-on option to stay top-of-mind is ideal when you want to complement larger impact with a smaller campaign in between.
Both approaches use the same national coverage, it's just the pace and intensity that sets them apart. Together we can find the best fit for your needs.
Includes around 1,250 signs at stations in the Stockholm metro, in city centres and in shopping centres in 72 municipalities.
Available in XL and L sizes with Share of Voice option:
8,33 % | 4,17 % | 2,08 % |
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Number | SoV | Range | |
---|---|---|---|
XL |
1260 | 8,33 % | 37 % |
XL | 1260 | 4,17 % | 28 % |
XL | 1260 | 2,08 % | 19 % |
L | 1000 | 8,33 % | 34 % |
L | 1000 | 4,17 % | 24 % |
L | 1000 | 2,08 % | 16 % |
Also available through programmatic purchase. Läs mer här.


