Cross-track Impact
(2026)
Our hugely popular advertising format for the big messages and creative ideas - right in the heart of Stockholm's everyday pulse!
The large, classic billboards take over 15 of the busiest metro stations in Stockholm, reaching the broad public transport audience repeatedly. Over one million people travel by metro at least once a week, representing over half of all Stockholmers aged 16-80.
In addition to its exceptional visibility, the format is popular for creative solutions that span multiple boards, made possible by the fact that the boards are placed in groups of five.
Cross-Track Impact reaches Stockholmers in the middle of their everyday lives and offers not only unrivalled impact but also wide reach and high frequency.
140 signs in central locations in 15 of the busiest metro stations in the Stockholm metro.
Available in sizes L and M.
| Number of signs | Reach | |
|---|---|---|
| L | 120 | 24 % |
| M | 55 | 20 % |
Made with HTML Tables
Suitable for those who
want long viewing time and the opportunity for creative, holistic campaigns across multiple billboards
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