Bilboard National
(2026)
If you have something important to say - say it big with Sweden's only national billboard offering!
Billboard National consists of large advertising formats that are placed exactly where it reaches the big flows; in street environments, on busy roads and car parks across the country.
With a geographical spread across 60 municipalities, the 470 billboards correspond to 5,635 square metres of creative space, giving brands maximum impact opportunities and effective reach at the same time.
Billboard National is Sweden's only national billboard offering and reaches over 3,000,000 people. This corresponds to almost 40% of the Swedish population within one week.
Starting in 2026, the offer consists exclusively of above-ground billboards and gives you a maximised presence in street environments where people move the most - on foot, by bike, by car or in public transport!
470 Billboards spread throughout Sweden with extra pressure in major cities.
| Number of billboards | Reach |
|---|---|
| 470 | 37 % |
