Backside Move
(2026)
The message that rolls straight into the eye - throughout Greater Stockholm!
Backside Move, is a framed classic format on the back of buses in the Stockholm area. It is a cost-effective visibility that catches the eye of motorists, cyclists and pedestrians in the everyday flow.
The large sign is placed right in the centre of attention on the back of the bus, making it hard to miss, whether you are queuing behind, passing on a bicycle or walking along the street. Unlike many other formats, this is one place where the recipient can't scroll past, zap or scroll away from the message.
Backside Move is perfect for advertisers looking for reach, presence and lasting visual impact across Greater Stockholm, with a clear focus on everyday mobility and urban movement.
Coverage throughout Greater Stockholm of 650 and 325 buses.
Available in sizes L and M.
| Number of buses | Range of coverage | |
|---|---|---|
| L | 650 | 89 % |
| M | 325 | 88 % |
Made with HTML Tables
Suitable for those who
want to be seen in all traffic environments, from city centre to suburb
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