Adshel FMCG
(2026)
Inspire customers and ensure your brand is top of mind just before the purchase decision!
Adshel FMCG is ideal for those who want to reach people around food stores and ensure your brand is associated with food shopping and dining inspiration. With as many as 7 out of 10 purchase decisions made directly in-store and up to 90% of brand decisions made at the shelf, there's a huge opportunity to be on customers' minds at exactly the right time.
Adshel FMCG is a classic advertising format that is placed at entrances and car parks adjacent to Sweden's most popular and well-frequented grocery stores; such as ICA, Willys, Coop, Hemköp, City Gross etc.
Available in connection with over 670 stores in almost 160 municipalities. Total turnover approximately SEK 107 billion.
1,500 signposts in the vicinity of the main grocery store locations.
Available in L and M sizes.
| Number of signs | Reach | |
|---|---|---|
| L | 1 500 | 40 % |
| M | 750 | 31 % |
Made with HTML Tables
Suitable for those who
want to communicate with consumers just before purchase decisions
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