Urban Media, in partnership with Bauer Media Outdoor and Nestlé Waters, is pleased to present the Maison Perrier, an ephemeral space designed to engage travellers at Antwerp Central Station. This original advertising campaign, centred around the Maison Perrier, promises to transform the daily experience of thousands of travellers passing through one of the world's most beautiful railway stations.

In the heart of the busy Monument Hall, the Maison Perrier houses a light-filled window display showcasing the brand's new drinks ranges, designed to inspire and invite visitors to explore new horizons. The range includes alcohol-free cocktails, naturally flavoured sparkling waters and vitamin-enriched energy drinks. The Maison Perrier pop-up is distinguished by its all-wood structure, measuring 5.50 metres in length, 2.5 metres in width, and 3.75 metres in height.

The experience is extended with the dressing of the Elevator Walls XL and by three Dazibaos in the station. This approach not only grabs passengers' attention but also engages them in an immersive and colourful brand experience.

The campaign can be seen until 26 May and is the result of a collaboration between Nestlé Waters, Mindshare, GroupM, Urban Media, and Bauer Media Outdoor.