In an ongoing drive to improve the visual appeal of campaigns and to support advertisers in doing so, Bauer Media Outdoor is offering a new digital campaign optimisation service - LiveScope. Through an in-depth assessment of the visual strength of the spot, LiveScope analyses the perception of images and messages, ensuring that the brand stands out and the message is delivered.

LiveScope - Visual optimisation in DOOH

Digital out-of-home is distinguished by its ability to captivate audiences with dynamic visuals. With LiveScope, Bauer Media Outdoor now offers the opportunity to test the visual effectiveness of these campaigns. Using advanced visual tracking technologies, LiveScope simulates the human gaze to determine whether the key elements of the digital creative attract attention, as well as the duration of this attention per block of images. This service thus makes it possible to work on the power of attraction of the elements that are the logo, the slogan and the visual, to increase the impact of the advertising message.

Creative VIP - The complete arsenal for optimal creative

LiveScope enhances the exclusive campaign optimisation offering Creative Visual Impact Package which includes:

• Visual Scan: Eye movement simulation to assess the’visual impact of key creative elements in print,
• 3D Journey: Immersion in urban and non-urban virtual worlds as well as indoors (in stations), allowing the advertiser to assess the quality of its visual in context,
• Blow Up: Testing the effectiveness of your digital creative, 2m², 16m² or 36m² in real conditions on the ground.

The initiative is in no way intended to apprehend creative talent, but rather to provide technical support to agencies and advertisers to maximise the visual appeal of their campaigns.