BMW and Urban Media are pushing back the boundaries of automotive advertising with the Holographic Wall, an innovative and futuristic approach to unveiling the BMW i5 to the general public.

The BMW i5 is presented like never before thanks to a unique technological feat: a wall of life-size holographic images that allow viewers to discover the car from every angle, as if they were actually standing next to it. Urban Media orchestrated this fascinating process, from filming the images of the BMW i5 to creating the Holographic Wall, creating an unprecedented, bespoke car advert and the first of its kind in Belgium.

"The BMW i5 embodies our commitment to’innovation. The Holographic Wall offers an immersive experience, revolutionising the way we present our vehicles. We are delighted with this innovative collaboration with Urban Media, which marks a new era in automotive advertising. Says Georges Pagalis, Media & Digital Performance Manager at BMW Belux.

The giant Holographic Wall is being deployed in three major stations in Belgium: Antwerp-Central, Brussels-Central and then Namur – thus covering Flanders, Wallonia and Brussels to reach a wide audience.

In addition to this creative strand, the campaign for the BMW i5 can also be seen in the five major centres in large format print on the More O'Ferrall 36m², as well as on Billboard Live Street & Station digital screens. The campaign can be seen until 5 November and is the result of collaboration between BMW, Dentsu, Holoconnects, Urban Media and Bauer Media Outdoor.