Fanta is rolling out its new Halloween campaign with a spooky DOOH activation, produced in collaboration with Urban Media, Bauer Media Outdoor's creative unit. To mark the season, Fanta is teaming up with Warner Bros' highly anticipated Tim Burton film Beetlejuice, due for release on 11 September 2024, for a monstrously captivating installation taking place from 9 to 20 September in the monumental hall of Antwerp-Central station.

At the heart of this activation, an LED Wall XL, a construction consisting of one LED face and three static faces, and an immersive Sound Shower audio system transform the Antwerp-Central station concourse into a veritable cinematic experience. Passengers and visitors can sit comfortably in specially designed cinema seats to discover the first images from the world of Beetlejuice. An immersion worthy of the best cinemas, all in a unique setting!

To add a touch of black magic, the public has the opportunity to discover the design of the limited edition Fanta x Beetlejuice cans in a Holographic Cube, while enjoying them. During the event, hostesses and promoboys will be handing out cans and encouraging passers-by to scan a QR-code to download a dedicated application. This initiative allows Fanta to strengthen its digital presence while offering participants a fun way to discover the crazy world of Beetlejuice and Fanta.

The action runs until September 20 and is the result of collaboration between Coca-Cola, EssenceMediacom, GroupM, Butik Agency, Urban Media and Bauer Media Outdoor. The campaign, in perfect keeping with the spirit of the brand, promises to thrill while creating a strong bond with the public.