With Urban Media, BMW is creating a memorable launch experience for the all-new 100% electric BMW iX2, taking it on tour across Belgium and Luxembourg with the Truck Tour.

The 100% electric BMW iX2, the latest addition to BMW's electric range, is distinguished by its striking modern design, combining sportiness and elegance. To showcase these attributes, Urban Media and BMW have devised the Truck Tour: a national roadshow that will leave no one indifferent.

At the heart of this experience is a roadshow truck transformed into a real rolling spectacle. Mounted on a chassis, this truck is fitted with a transparent display case that shows the vehicle from every angle. The interior of the truck's container, with its modern design and LED lighting, creates an atmosphere befitting the real star of the show: the 100% electric BMW iX2. It's not just a truck, but a truly interactive and memorable event, ready to radiate across Belgian cities and Luxembourg.

The roadshow began in Antwerp and will continue through the country's major cities, including Brussels, Ghent, Liège, Charleroi, and finally Luxembourg. At each stop, potential customers and BMW dealers will have the opportunity to experience the 100% electric BMW iX2 up close, for an incomparable brand experience.

"With the launch of the 100% electric BMW iX2, we invite driving enthusiasts to rediscover this pleasure in a new, all-electric form. This tour is not just an opportunity to present our new vehicle; it is also the promise of sharing a unique experience that is sure to leave a lasting impression!", explains Georges Pagalis, Media & Digital Performance Manager at BMW Belux.

The campaign can be seen until 3 April and is the result of collaboration between BMW Belux, Dentsu, House of Communication, Urban Media and Bauer Media Outdoor.