Stronger, faster, higher... always more LOVE from Belfius for Team Belgium with Bauer Media Outdoor and Urban Media.

As the Paris 2024 Olympic Games approach, Belfius is launching a new cross-format poster campaign, demonstrating its unwavering support for Belgian athletes. As an official partner of Team Belgium and the Belgian Olympic and Interfederal Committee (COIB), Belfius is highlighting the shared values of excellence, team spirit and passion that unite them.

The national (digital) out-of-home campaign, deployed across different universes (streets and stations), features 2m² print & digital media, as well as large digital and MOF36m² formats equipped with giant 2D cut-outs featuring our Belgian sportsmen and women. Whether they are hockey players, equestrians or runners, Belfius is celebrating the performance and dedication of our athletes with a spectacular display that is sure to attract attention.

In addition to this massive street and station visibility, Belfius has opted for a strong presence at Brussels-Midi station, a strategic transit point to Paris. In the international zone, travellers can discover Belgian athletes on the Full Wrapped Columns, the Full Wrapped Escalators and the Billboard Live. An initiative that not only supports our athletes, but also engages and inspires the public to share national pride in our champions via #showyourlove!

"In the run-up to the Paris Olympic Games, Belfius has just launched a multi-format national campaign in support of Belgian athletes, with a spectacular creative dimension. This campaign is a real call to all Belgians to express their Love for Team Belgium. Because Love makes you a winner!", explains Jean-Paul Dirick Media Manager / Brand Experience & Communication Belfius.

The action runs until 29 July and is the result of a close collaboration between Belfius, COIB, Publicis Groupe, Rapport, Urban Media and Bauer Media Outdoor.