While they may not sell products, educational institutions do need to promote the services that they provide. Choosing which school to send your child to is a huge decision for a parent to make, and they’ll want to know exactly why your institution is preferable to any other.

Schools and universities need funding. In order to get this funding, they need to fill spaces. And, in order to fill those spaces, they need to advertise. If a school has features or an atmosphere that makes it truly great, potential students need to know about it.  Enter Out of Home advertising.

OOH Advertising for Educational Institutions

Out of Home (OOH) advertising remains a potent tool for college and school advertising campaigns aiming to reach a broad and diverse audience. No matter your institution, OOH advertising can effectively enhance your visibility and engagement within the community. This blog explores various strategies and formats to maximise the impact of OOH advertising in the education secto

What’s the best way to get your message across through OOH?

Billboards

Billboards are one of the most traditional yet effective OOH advertising formats - in some shape or form, billboards have been around for hundreds of years. They offer large, prominent spaces to deliver impactful messages. Placing billboards near busy roads, arterial routes into cities, and urban centres ensures high visibility among commuters and pedestrians.

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OOH is more than just splashing your campaign over any available outside surface.

Targeting high-traffic areas

The placement of OOH ads is critical to their success. Ads should be located in areas with high footfall or heavy traffic, ensuring maximum visibility. Motorways, arterial roads, and urban centres are ideal spots for billboards and digital panels, capturing the attention of commuters and pedestrians alike.

Playing with proximity

Placing ads near your educational institution can be highly effective. These locations are frequented by students, parents, and staff, making them prime spots for advertising upcoming events, programs, and enrollment opportunities.

Community hotspots

Identify and target community hotspots such as shopping centres, entertainment venues, and popular cafes. These locations draw diverse crowds, including potential students and their families. Advertising in these areas can significantly boost your institution's visibility within the community, and make your school a familiar name around town.

Integrating OOH with digital and social media marketing

Cross-Channel Consistency

For a cohesive marketing strategy, it’s essential to maintain consistency across OOH and digital channels. There’s no point in spending money on a series of beautiful billboards if the website they recommend to visit looks like it’s seen better days. Ensure that the messaging, visuals, and branding used in your OOH ads are aligned with your digital and social media campaigns. This consistency helps reinforce your institution's identity and message across different platforms, giving a more holistic view of your brand and USPs.

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