Uploading of files

Checklist for the production of campaign materials

General requirements

Images: Pantone and RGB colours are converted to CMYK - Coated Fogra39

Text: All text is vectorised

Background colour: Colour goes all the way to the edges (bleed)

Resolution: Images have a minimum of 300 dpi in final size

Font sizes: Text is readable at the intended viewing distance

Fonts: All fonts are included or vectorised

Transparency: Any transparency effects are reduced (flattened)

Layers: All layers are merged into a single layer

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Document requirements

File format: A single print-ready PDF file containing all pages in the correct order

Dimensions: The document has the correct dimensions including bleed (3 mm bleed)

Crop marks: Clear crop marks are included

Colour mode: Document is in CMYK colour mode

Versions: All creative variants are clearly named and numbered

Quality control: PDF is checked for errors and omissions before sending

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Play campaigns

All digital campaigns can be either digital or dynamic.

Digital campaigns

The campaign remains unchanged throughout the campaign period. You upload short .mov or .mp4 files to us in advance, which we show at agreed times during your campaign period.

Dynamic campaigns

Dynamic campaigns are, as the name suggests, a constantly evolving campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period

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Deadlines

Print-ready files: Files must be uploaded to Bauer Media Outdoor no later than 15 working days before the start of the campaign

Digital material: Must be uploaded no later than 3 days before the start of the campaign

HTML solutions: Material must be delivered at least 10 working days before the start of the campaign

Co-branding: When advertising together with another brand, this must be communicated no later than 4 weeks before campaign start to ensure delivery of the reserved campaign

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Legal considerations

It is the advertiser's responsibility to ensure that the layout or design does not violate Danish marketing law or infringe the intellectual property rights of third parties, and that the material meets the stated specifications. See our general terms and conditions.

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Other recommendations

Message: Is the message easy to understand in seconds?

Contrast: Is there enough contrast between text and background?

Branding: Is the sender identity clear?

Call-to-action: Is the callto action clear and concise?

Quality control: Is the material checked on a calibrated screen?

Backup version: Is there a backup version of the material available?

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