Station Domination: Nørreport
Unique presence at one of Copenhagen's largest public transport hubs with spectacular advertising solutions that create high attention among the over 50,000 passengers who use Nørreport Station daily. Branding includes panels along metro screen doors, glass railings at the Concourse and Plateau, eight escalators, eight digital screens (two by the tracks and six at Concourse level), and four Adshels (two on each side at Concourse level).
Creative formats
This bundle contains seven distinct creative formats, each with unique specifications tailored to their specific placement and technical requirements.
- Format 1: Glass Railling Concourse
- Format 2: Wall Left + Wall Right
- Format 3: Classic Adshel
- Format 4: Play Adshel
- Format 5: Escalators
- Format 6:Glass Railing Plateau
- Format 7: Platform Screen Doors
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Before beginning your creative development, please review the individual specifications for each format as dimensions, technical requirements, and design considerations vary significantly between assets.
Design guidelines and ready-to-use InDesign templates
Each format includes detailed design guidelines, installation view, dimensions, and downloadable template files.
Please ensure you select the correct specifications for your assigned format(s) and adhere to all technical requirements to ensure optimal production and installation.
Print ready files: File(s) must be uploaded to Bauer Media Outdoor at the latest 15 working days before the start of the campaign.
Digital material: Must be uploaded at least 3 days prior to campaign start. NB. For HTML solutions material must be delivered minimum 10 working days before campaign start.
Co-branding: If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign.
Responsibility: It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.
Format 1: Glass Railling Concourse
Specifications
- A: 850 x 1000 mm x 28 assets
- B: 1050 x 1000 mm x 28 assets
- C: 425 x 1000 mm x 8 assets
- D: 350 x 1000 mm x 8 assets
- E: 125 x 1000 mm x 4 assets
All pieces are divided by a 48 mm gap
Text: Vectorized
Base color: Bleed to the edges
Visible area: Design is visable from both sides
Layout: 1:1 scale
Crop marks: 10 mm bleed
Min. Resolution: 100 ppi
Images: All colours must be converted to CMYK – Coated Fogra39
File Format: A single print proof PDF file containing all pages in correct order according to the numbers (see overview)
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Format 2: Wall Left & Wall Right
For this format, start your foil design using the provided InDesign template. This ensures that all elements are correctly positioned and that overall visual consistency is maintained. Both walls share the same measurements and specifications; however, the elements for each wall are mirrored. Please note that Wall Left includes an emergency sign, and both walls have doors with handles. Additionally, each wall features a digital screen, which has its own separation specifications. Make sure to follow these specifications when placing content.
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Format 3: Classic Adshel
Specifications
- 2 + 2 Classic Adshels at Nørreport Metro
Format: 1185 x 1750 mm
Visible area: 1160 x 1710 mm #IMPORTANT
Text: Vectorized
Base color: Bled to the edges
Layout: 1:1 scale
Crop marks: 5 mm bleed
Min. Resolution: 150 ppi.
Images: All colours must be converted to CMYK - Coated Fogra39
File Format: A single print proof PDF file.
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Format 4: Play Adshel
Specifications
Format: 1080x1920 px
Definition: 9:16 (portrait format)
Screen size: 55’–98”
Ad length: Playtime can be 5, 10 or 15 seconds. Please verify ad length in your order confirmation.
File format: .mov. or .mp4. (Static material is delivered as .jpeg or .png, 300 ppi.)
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Format 5: Escalators
When producing a dominance campaign that includes escalators, the following specifications must be followed. Use the provided InDesign templates to create ready-to-use files, and include a complete design mockup/overview. This ensures a smooth production process and a consistent, high-quality final result.
In total, there are 8 panels that can be wrapped. No foil may be applied to the glass panels running along the escalators from the platform to the plateau due to safety. Foil is allowed on the glass panels on the escalators from the plateau to the concourse level.
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Format 6: Glass Railing Plateau
Both plateau 1 and plateau 2 can feature either the same design or two different designs. It is possible to place both images and text across this gap. Any content positioned directly within the gap will not be visible once installed. However, to achieve the optical impression of one continuous design, images and text should continue seamlessly across the gap. For best results, place all text and logos at least 100 mm from the edge. This prevents cropping during installation and ensures maximum readability.
Specifications
- A: 450 x 1000 mm x 6 assets
- B: 1050 x 1000 mm x 15 assets
Text: Vectorized
Base color: Bleed to the edges
Visible area: Design is visable from both sides
Layout: 1:1 scale
Crop marks: 10 mm bleed
Min. Resolution: 100 ppi.
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Format 7: Platform Screen Doors
Each track requires 41 assets. Nørreport Metro includes two tracks, the same creative will normally be applied across both tracks. However, if the creative differs between track 1 and track 2, please provide 2 files and 82 assets in total. Before starting creative development, carefully review dimensions and design, as each asset must be adapted correctly. By following these guidelines, the creative will display as intended, with a seamless visual flow and clear messaging.
Specifications
- B1: 880 x 1030 mm x 6 assets (Panel)
- B2: 908 x1030 mm x 2 assets (Panel)
- B3: 1030 x1030 mm x 21 assets (Panel)
- B4: 1055 x 1030 mm x 12 assets (Door)
Text: Vectorized
Base color: Bled to the edges
Visible area: Design is visable from both sides
Layout: 1:1 scale
Crop marks: 10 mm
Min. Resolution: 150 ppi.
Images: All colours must be converted to CMYK – Coated Fogra39
Download
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Designguide
Sådan skaber du den rette outdoor-kampagne til et publikum i konstant bevægelse.
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