Core bundle creative formats

• ‍Format 1: Glass Railling Concourse
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• Format 2: Glass Railling Plateau
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• Format 3: Escalator foil
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• Format 4: Platform Screen Doors
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• Format 5: Play Adshel
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• Format 6: Classic Adshel
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• Format 7: Foil around screens


Creative overview

Images: Pantone and RGB colours must be converted to CMYK – Coated Fogra39.


Text: Vectorized 


Base color: Bled to the edges


File Format: A single print proof PDF file containing all pages in correct order.

It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.

Deadline(s)

Print ready files: File(s) must be uploaded to Bauer Media Outdoor at the latest 15 working days before the start of the campaign.

Digital material: Must be uploaded at least 3 days prior to campaign start. NB. For HTML solutions material must be delivered minimum 10 working days before campaign start. 



Co-branding: If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign. 

Creating Content

This bundle contains seven distinct creative formats, each with unique specifications tailored to their specific placement and technical requirements. Before beginning your creative development, please review the individual specifications for each format as dimensions, technical requirements, and design considerations vary significantly between assets.

Each format includes detailed design guidelines, technical specifications, and downloadable template files. Please ensure you select the correct specifications for your assigned format(s) and adhere to all technical requirements to ensure optimal production and installation.

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Format 1: Glass Railling Concourse

Format 1: Creative Dimensions

• A: W: 850 mm, H: 1000 mm: x 28 pieces
• B: W: 1050 mm, H: 1000 mm: x 28 pieces
• C: W: 425 mm, H: 1000 mm: x8 pieces
• D: W: 350 mm, H: 1000 mm: x8 pieces
• E: W: 125 mm, H: 1000 mm: x4 pieces
• All pieces are divided by a 48 mm gap

Layout: 1:1 scale

Crop marks: 10 mm bleed  

Min. Resolution: 100 ppi.

Visible area: Design is visable from both sides

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Format 2: Glass Railling Plateau

Format 2: Creative Dimensions

• W: 450 mm, H: 1000 mm: x 6 pieces
• W: 1050 mm, H: 1000 mm: x 15 pieces

All pieces are divided by a 45 mm gap

Layout: 1:1 scale

Crop marks: 10 mm bleed  

Min. Resolution: 100 ppi.

Visible area: Design is visable from both sides

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Format 3: Escalator foil

Format 3: Creative Dimension

Layout: 1:10 scale

Crop marks: 1 mm bleed  

Min. Resolution: 1000 ppi.

Visible area: Design is visable from both sides

Layout (text and illustration): Must not overlap at the jointed areas of the foil modules. If this is the case – mismatches will be at your own risk.

File Format: PDF file in high resolution with cropmarks.

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Format 4: Platform Screen Doors

Format 4: Creative Dimensions

Layout: 1:1 scale

Min. Resolution: 100 ppi.

Visible area: Design is visable from both sides

Layout (text and illustration): Must not overlap at the jointed areas of the foil modules. If this is the case – mismatches will be at your own risk.

File Format: PDF file in high resolution with cropmarks.

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Format 5: Play Adshel


Format 5: Creative Dimensions

Format: 1080x1920 px

Definition: 9:16 (portrait format)

Screen size: 55’–98”

Ad length: Playtime can be 5, 10 or 15 seconds. Please verify ad length in your order confirmation.

File format: .mov. or .mp4. (Static material is delivered as .jpeg or .png, 72 ppi.) 


Codec: h.264. 


Bitrate: Max 20 000 kb/s. 


Framerate: 25 fps.

Please also see our Dynamic Content guidelines

Format 6: Classic Adshel

Format 6: Creative Dimensions

Format: 1:1 / H175 x B118,5 cm

Crop marks: 5 mm bleed.

Resolution: min. 150 ppi.

Visible area: H171 x W116 cm.


Text and images must be placed within showing format

Format 7: Foil around screens

Format 7: Creative Dimensions

Crop marks: bleed 10 mm.

Resolution: min. 150 ppi.

Template: Use enclosed template in the download section.