Webinar: Thursday 6th November, 11am - 12pm

MemOOHries are made of this

Lessons in effective poster design

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What makes a poster actually work?

Is it the size of the logo? Clever copy? Or a combination of this and more?

Join us on Thursday 6th November, 11am-12pm for our free 1 hour webinar where we'll share clear, evidence-based guidance to help you master the fundamentals of designing a powerful poster.

Our Research and Insight Director, Lindsay Rapacchi, will be sharing the science of how brand memories are made and what makes posters unforgettable. Aimee McKay, UK Client Partnership Director & Europe Lead, will then be joined by a panel of renowned brand-leaders who will touch on the research and share their journeys...

You'll learn:

  • How brand memories are formed and retrieved
  • Key Attention Economy insights and how to apply them
  • The two fundamental principles of poster design
  • Why Distinctive Brand Assets (DBAs) are crucial for powerful posters
  • How to build DBAs when you don't have them

Meet the Speakers

COPY TBC.

Lindsay Rapacchi

Research & Insight Director

Bauer Media Outdoor

Presenter

Aimee McKay

UK Client Partnership Director & Europe Lead

Bauer Media Outdoor

Host

Jen Carey

Director of Media & Effectiveness

Channel 4

Panellist

Mike Follett

CEO

Lumen

Panellist

Rhidian Taylor

Brand Marketing Lead

Skoda

Panellist

David Boscawen

Group Managing Director

VCCP

Panellist

Save your spot

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