Through a joint outdoor campaign, Oslo Pride and Bauer Media Outdoor have doubled the number of volunteers for the festival and the rest of the year.

In the struggle to recruit volunteers, Oslo Pride has enlisted the help of outdoor player Bauer Media Outdoor to develop a digital outdoor campaign. The campaign has resulted in a doubling of the number of volunteers, both during the festival and the rest of the year.

this is crucial in developing Oslo Pride to embrace more and more and engage more parts of the community in the message of an inclusive and diverse society.

" - Dan Bjørke, CEO of Oslo Pride

Bauer Media Outdoor proudly became the main partner of Oslo Pride in 2021, and since then the number of volunteers has increased from 147 to 418. Dennis Højland Nyegaard, Norway Manager at Bauer Media Outdoor, says that the company is aware of its social responsibility.

"For us, it's important that we contribute in a way that has a real impact. We know that social change begins on the street, and that's where we have a strong and visible voice.

Dennis Højland Nyegaard

Based on who we are and the society we want to be part of, we believe it's important to use our platform to influence a more inclusive society where you can be who you are and love who you want.

- Dennis Højland Nyegaard