That's the big question in the gender equality campaign that will go live on Bauer Media Outdoor's advertising spaces throughout the country on Women's Day itself.

The Norwegian Football Association, Røa, Vålerenga, Toppfotball Kvinner and Bauer Media Outdoor are all involved in the campaign. By joining forces, they hope to draw attention to the inequalities in Norwegian football, but at the same time highlight the positive development of Norwegian women's football.

Vålerenga is one of the clubs that has invested heavily in women's football in recent years. Harriet Rudd, Club Director at Vålerenga, has seen the positive development of women's football and increased interest in recent years, but believes that there is still a long way to go for football to be gender equal.

"It's not just about the first team and professional football, it's also about how to get there. It's important to let young girls dream, and to ensure that those who want to can get a full education on an equal footing with the boys. This must be highlighted and taken seriously.
- Harriet Rudd

Renowned illustrator Frida Grande, also known as "Frida the illustrator", has illustrated the campaign material. The important campaign and beautiful illustration will run on all Bauer Media Outdoor's digital advertising surfaces throughout the country from 8 March to 16 March - from Women's Day to the start of the Toppserien series. . A dedicated website has also been set up for the campaign, called www.likemuligheter.no, where the public can gain insight into the differences and what they can do to contribute.

Rudd hopes this campaign will help to generate debate, engagement and curiosity about women's football.

"Bauer Media Outdoor's surfaces have a good geographical spread and are visible to many people. We hope that passers-by will make up their minds and become more aware of the differences in football. It's just as important to communicate that young girls can also pursue a career - this story is told through the surfaces of Bauer Media Outdoor. Harriet Rudd

While many top women's teams have been incorporated into large "men's clubs", Røa Fotball Elite is one of the few pure women's football clubs left in Norway. Per-Ivar Stokkmo, Head of Marketing and Communications at Røa, says that being independent has its advantages and disadvantages.

"Girls dream of the same things as boys. If it's going to be more than a dream, we have to do something about the opportunities for girls. Røa wants to prove that girls can achieve success on the football pitch without being dependent on the men's teams. It's equal opportunities in practice!
- Per-Ivar Stokkmo

A tremendous development

Equal opportunities is the mission of Toppfotball Kvinner. The CEO of Toppfotball Kvinner, Hege Jørgensen, says that they are reminded daily that the development of women's football is about more than "just" football.

the concept is by no means just about pay, but about equal opportunities to participate, perform and realise their own potential. To be treated with respect and to pursue a career in their sport. Hege Jørgensen

Football is the world's, and Norway's, biggest sport. 110,000 girls play football in Norway and make up a third of the country's football players. Both boys and girls dream of becoming professional footballers, but the path to getting there is not necessarily the same. At grassroots level, a boy has access to better coaching quality and greater coaching density, better facilities and more competitive platforms. At the top level, only a small number of girls are given the right framework conditions to play the sport.

Norwegian women's football is undergoing tremendous development, and we have national flagships that are not only paving the way for equal opportunities in practice, but also delivering huge sporting results.

we're very proud of the steps we're taking, largely thanks to our fantastic clubs and partners. At the same time, we are impatient. Developments in Europe are breaking records on a weekly basis, and we want Norwegian girls to be able to compete at the top while at the same time enjoying a more livable everyday life.
- Hege Jørgensen

High profile, high impact

Dennis Højland Nyegaard, CEO of Bauer Media Outdoor, is proud that the company's platform is adorned with this important message. He knows that the screens attract a lot of attention, and says that with that comes great responsibility.

"Bauer Media Outdoor wants to contribute to a better society, and for us, a good society is an inclusive society where we all have equal rights and equal opportunities. Fortunately, we've come a long way in Norway, but there's still a long way to go. That's why I'm proud that we can help push society in the right direction.
- Dennis Højland Nyegaard