Bauer Media Outdoor is joining forces with a joint aviation alliance to improve passenger behaviour when travelling.

we have a worrying increase in incidents involving unruly passengers. Cabin crew's job is to ensure the wellbeing and safety of passengers, but they also have to deal with aisle urination, sexual harassment, physical violence and death threats. It has never been more important to work together across the aviation industry to address this issue. David Opsahl Moldskred, Norwegian Civil Aviation Authority

The #flymodus campaign is a joint initiative from a broad alliance of stakeholders in the aviation industry, including the Norwegian Civil Aviation Authority, Avinor, NHO Luftfart, trade unions, airports and airlines. The aim is to address and reduce incidents with unruly passengers through prevention and training. In recent years, serious incidents involving unruly passengers have more than doubled. This poses a risk to employees and passengers in the aviation industry. By working together, they want to develop best practices to ensure everyone has a safe and comfortable travelling experience. The alliance has teamed up with Bauer Media Outdoor, which holds the advertising rights at the six largest airports in the country.

"The partnership with Bauer Media Outdoor offers a unique opportunity to communicate directly with travellers. The airport displays give us a platform to promote safety and good passenger behaviour. This is crucial to reduce the number of unruly passengers and increase the number of positive experiences.
- David Opsahl Moldskred, Norwegian Civil Aviation Authority

8 out of 10 will see the campaign

Finn Espen Lønseth Sageng is sales manager for the airport team at Bauer Media Outdoor. He believes the collaboration is an example of how public and private sectors can join forces to highlight important social issues. In 2022, Opinion conducted a comprehensive airport survey on behalf of Bauer Media Outdoor. It showed that as many as eight out of ten travellers see advertising at the airport. The survey also showed that eight out of ten travellers arrive at the airport almost two hours before departure.

"There are no other channels that communicate with travellers the way we do. The high level of advertising observation, combined with the long dwell time, means that "almost everyone" is aware of this awareness campaign. We hope that this will contribute to a change in attitude among some passengers.
- Finn Espen Lønseth Sageng, Bauer Media Outdoor