When shopping explodes during Black Week, outdoor advertising is the key to visibility – right at the moment of purchase, where decisions are actually made.

According to Virke, Norwegians plan to spend over NOK 16 billion during Black Week. At the same time, many brands are drowning in digital noise. With screens in 90 shopping centers – including 9 of the country’s 10 largest – as well as in city spaces, transport hubs, and airports, outdoor advertising gives brands a physical and credible presence exactly where purchases happen.

–Black Week is the moment when brands must be visible while purchasing power is at its peak. Outdoor advertising places you right in the decision moment – when people are actually buying, says Bjørn Erik Broady Aasebø, Commercial Director at Bauer Media Outdoor.

Outdoor Advertising Hits Where the Shopping Happens

When Norwegians head out to hunt for deals, they’re ready to make decisions. Data from Kantar (2025) shows that the average person plans to spend NOK 4,800 during Black Week. Meanwhile, BankAxept reports that physical stores alone generated NOK 2.5 billion in sales on Black Friday last year.

The buying journey, in other words, is hybrid – consumers browse online but make their purchases in-store. That makes outdoor media the channel that connects online browsing with real-life shopping baskets.

Shopping Centers: Norway’s Powerhouses of Commerce

Norway’s 60 largest shopping centers recorded sales of over NOK 110 billion in 2024, according to Kvarud Analyse. This is where purchasing power gathers – and where decisions are made. Outdoor screens in shopping centers and nearby transport hubs reach consumers as they’re on their way into stores – at the crucial moment before purchase. The result is strong impact for both brand and sales.

–Being visible in the right place at the right time can be the difference between being chosen – or forgotten, Aasebø concludes.

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