Tariffs 2025

DOOH | rates digital

A Digital Out of Home campaign (DOOH) is calculated using a number of indices, whether you go for one of our Run or Network Deals.

Run of Network Deals

Run of Network - €5,50

Contacts are distributed across our entire digital network

Run of Network excl. NGM - €6.50

Contacts are distributed across our entire digital network excl. NextGen Media

Berekening tarief DOOH:

Contacts/1.000 X basic rate X strategy index X type of buy index X month index

M.u.v. Run of Network Deals

Type of buy index

Contacts / SOV % / Plays - 1

Frequency - 1,5

Basic rate

CPM - € 7,50

Strategy index

Run of Package - 1

DOOH packages prepared by BMO, see below for more information m.b.t. packages

Run of City - 1,1

Selection of desired city/cities

Run of Client Conditions - 1,2

Selection o.b.v. terms and conditions advertiser

Run of NextGen Media - 1,2

The entire NextGen Media digital network

Screen Takeover - On demand

Make an impact and claim a screen in full (100% SOV)

Maand index

Table 1
Jan
Feb* Mrt Apr* Mei* Jun* Jul Aug Sep Okt Nov Dec
0,95 1,05 1,1 1,2 1,2 1,15 0,9 0,95 1,25 1,2 1,25 1,25
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Table 1



*12/13/14 feb
Valentijn
1,25
*26 apr Koningsdag 1,25
*5 mei Bevrijdingsdag 1,25
*9/10/11 mei Moederdag 1,25
*13/14/15 jun Vaderdag 1,25
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Our digital networks

City Live

Our fast-growing digital network with screens in top cities such as Almere, Eindhoven, Den Bosch, Tilburg and Gouda.

Read more

NextGen Media

Reach young people with digital screens at secondary schools, mbo's, colleges and universities nationwide.

Read more

Inner City Live

Our digital network is in the heart of city centres, with screens in car parks of major cities such as Amsterdam, The Hague, Rotterdam and more.

Read more

DOOH | packages digital

Go for digital to achieve maximum campaign impact. See below some packages for inspiration. We will gladly work out these packages for you or create a tailor-made proposal.

Table 1
RON Omschrijving Contacten
Share of
voice % (SOV)
Run of network
Contacten worden verspreid over ons gehele
digitale netwerk
11.000.000
10%
Run of network excl. NGM 
Contacten worden verspreid over ons gehele
digitale netwerk excl. NextGen Media
9.000.000 10%
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Table 1
Point of Interest


Supermarkten
Binnen 500M
10.250.000
12,5%
Retail Binnen 500M 8.750.000 12,5%
Drogisterijen Binnen 500M 8.000.000 12,5%
Cosmetica Binnen 750M 7.250.000 12,5%
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Table 1
Doelgroepen


Families Gezinnen met kinderen 9.500.000 12,5%
Shoppers Winkelend publiek 11.500.000 12,5%
Jongeren Jongeren tussen de 13 en 24 jaar 11.500.000 12,5%
Grootverdieners
Huishoudens met minimaal 2x 

modaal inkomen

7.250.000 12,5%
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For any budget

Did you know you can buy a DOOH campaign with any budget? We would be happy to help you set up an effective campaign.

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OOH | rates analogue

An Out of Home campaign (OOH) is calculated on the basis of a number of indices, with the exception of our top five cities, a fixed rate applies to these

Calculation rate OOH:

Basic rate X volume index X network index X month index

M.except for our top cities, these are subject to a flat rate

Basic rate

Per trade - €75

Volume index

< 300 subjects - 1.75

300 to 1.000 subjects - 1.25

1.000 to 2,000 subjects - 1.1

2.000 to 3,000 courses - 1

3,000 courses and more - 0.9

Rates for major cities

Our top 5 cities - €215 per box

Rotterdam, Utrecht, Eindhoven, Almere and Tilburg

Network index

National - 1

Involving the entire network

Data-driven - 1,25

POS, POI, range, target groups, m.except. our top cities and/or exclusions of specific networks

Selective - 1,75

Specific subjects

Table 1
Jan Feb* Mrt Apr* Mei* Jun* Jul Aug Sep Okt Nov Dec
0,95 1,05 1,1 1,2 1,2 1,15 0,9 0,95 1,25 1,2 1,25 1,25
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*WK6/7
Valentijn 1,25
*WK17 Koningsdag 1,25
*WK19 Moederdag 1,25
*WK24 Vaderdag 1,25
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‍OOH | packets analogue

Choose analogue and increase your visibility on the street with a strategy that fits your brand perfectly. See below some packages for inspiration. We will gladly work out these packages for you or create a tailor-made proposal.

Table 1
Nationaal Omschrijving
Vakken
Nationaal XL
Landelijke selectie 2.800
Nationaal L
Landelijke selectie 2.000
Nationaal M Landelijke selectie 1.750
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Table 1
Point of Interest

Supermarkten
Binnen 500M
2.700
Retail
Binnen 500M
2.000
Drogisterijen
Binnen 500M
1.600
Cosmetica Binnen 750M  750
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Table 1
Duurzaamheid


GreenWave
Onze groene propositie
Continu in ontwikkeling
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Doelgroepen

Families
Gezinnen met kinderen
2.750
Shoppers  Winkelend publiek 2.500
Jongeren Jongeren tussen de 13 en 24 jaar
2.000
Grootverdieners Huishoudens met minimaal 2x modaal inkomen 1.650
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Table 1
Onze topsteden
Advies
aantallen
Rotterdam
300
Utrecht
175
Eindhoven
70
Tilburg
100
Almere 70
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Table 1
Overige steden e.o.
Nijmegen e.o.
90
Zaanstad e.o.
60
Den Bosch e.o.
80
Leiden e.o.
70
Leeuwarden e.o.
30
Zoetermeer e.o.
50
Maastricht e.o.
75
Dordrecht e.o.
75
Emmen e.o.
80
Venlo e.o. 60
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Countrywide reach

Did you know that our analogue network consists of more than 22.000 advertising boxes? With a wide spread throughout the country, we ensure optimal reach wherever your target audience is.

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NextGen Media | rates analogue

Reach young people where they are almost every day: at school. The analogue subjects at secondary schools, mbo's, colleges and universities nationwide are in the busiest locations.

Calculation rate NextGen Media:

Basic rate X volume index X network index X month index

Basic rate

Per subject - € 70

Volume index

< 250 boxes - 1,5
250 to 750 subjects -
1
750 subjects and above -
0,9

Netwerk index

National - 1
Data-driven -
1,25
Selective -
1.5

Table 1
Jan
Feb*
Mrt
Apr
Mei
Jun
Jul
Aug
Sep
Okt
Nov
Dec
0,95
1,05 1,1 1,2 1,2
1,15
0,9
0,95
1,25 1,2 1,25 1,25
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Table 1



*WK6/7

Valentijn

1,25
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OOH & DOOH in the mix | packages analogue and digital

Combine the power of analogue and digital for maximum impact. Reach your target audience on the street with a strategy that
perfectly matches your brand. See below some packages for inspiration. We will gladly work out these packages for you
or create a customised proposal.

Table 1
Nationaal Omschrijving Vakken Contacten
Share of
voice % (SOV)

Selectie o.b.v. budget en netwerkmix

2.800 11.000.000 10%
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Table 1
Point of Interest



Supermarkten

Binnen 500M

2.700
10.250.000
12,5%
Retail
Binnen 500M
2.000
8.750.000
12,5%
Drogisterijen
Binnen 500M
1.600
8.000.000
12,5%
Cosmetica Binnen 750M 750 7.250.000 12,5%
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Table 1
Doelgroepen



Families

Gezinnen met kinderen

2.750

9.500.000
12,5%
Shoppers
Winkelend publiek
2.500
11.500.000
12,5%
Jongeren
Jongeren tussen de 13 en 24 jaar

2.000

11.500.000
12,5%
Grootverdieners
Huishoudens met minimaal 2x
modaal inkomen
1.650 7.250.000 12,5%
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Additional impact

We offer additional features to get the most out of your OOH campaign.

Create

Our Create team makes your brand stand out even more on the street with the most diverse specials. Curious what we've done before?

Table 1


Budget indicatie
Impact met 2D
2D-elementen worden aan het object toegevoegd zodat de campagne extra in het straatbeeld opvalt
V.a. € 1.000 per object
 Impact met 3D
3D-elementen worden toegevoegd voor extra dimensie en zichtbaarheid
V.a. € 3.000 per object
Full wrap Het volledige object wordt gewrapt V.a. € 1.500 per object
Think BIG 
Denk aan een mix van 2D, 3D, AR, speciale verlichting of zelfs een gigantische dinosaurus op het dak. Alles kan!
V.a. € 10.000 per object
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Research

Inspection into the impact of your OOH campaign is essential. We offer various research capabilities so that you can best drive your campaign.

Table 1



Campagne-effectmeting
De impact en effectiviteit van je OOH-campagne wordt onderzocht en geëvalueerd
Prijs op aanvraag
Visual scan 
Je uiting wordt geanalyseerd of die snel en goed opvalt in het straatbeeld en je krijgt gerichte aanbevelingen
Kosteloos bij afname van een campagne
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