The Sokos 360
This unique set of six eye-catching ad surfaces lets you reach Helsinki’s city centre from every direction. Surrounding the Sokos department store, they capture both light traffic and motorist attention for maximum visibility.
File type
Format: MP4 (H.264 compressed) or JPG (25 fps)
Resolution: 1080 x 1024 px
Maximum file size: 20 MB
Spot length: 10 s
White colour code: R230, G230, B230 / #e6e6e6 (optimal colour brightening)
The white colour guideline is based on the fact that, especially during the dark seasons, the bright white (#ffffffff) , large areas of the image are bright even at their dimmest and thus the material may be perceived as distracting or irritating. This is not to say that the smallest white areas or logos, for example, should be in the tone of the guidelines, they may well be bright white.
Margins: 10% per page
Place important information in the margins, as we may scale the material to match the resolution of the advertising device.
Delivery
Delivery time: 4 working days before the start of the campaign by 12:00.
Naming of material: year_week_advertiser_campaign_subject
For more information on production and materials: campaigns-fi@bauermediaoutdoor.com
Delivery address: content-fi.bauermediaoutdoor.com
Data management costs
Material management costs: 390 €
Cost includes: 1-6 different materials delivered at once.
If thematerial changes: if the material changes in the middle of the campaign or if the material is delivered later in the middle of the campaign, a new material management fee will be charged.
