ROADSIDE - Impressive visibility
to reach drivers.

Spectacular advertising surfaces in an environment where other media noise is at its lowest.

Roadside advertising is highly visible! 88% of Finns have paid attention to outdoor advertising during a shopping trip and 7 out of 10 say they are interested in an advertised product or service because of an ad they encountered on the road*. Our Roadside network includes huge and memorable digital and static advertising solutions across Finland. Advertising on large billboards builds a trustworthy and reputable brand image, making it an excellent choice for campaigns.

_{*Consumer Compass (2018). Purchase path survey, n=1040}

Roadside product families for different campaign needs:

Panorama Reach

Reach consumers nationwide and in a spectacular way.

Our large and eye-catching Panorama surfaces are visible on main roads and major highways, as well as in commercial hubs such as shopping centres.

Panorama Reach is the largest of our Panorama networks and includes a wide variety of large, high-quality advertising spaces.

230+ large surfaces
65+ locations

Panorama Driver

Reach drivers nationwide in the traffic environment.

The impact of large and impressive panoramic surfaces combined with the huge geographical coverage of over 800 Driver Digital surfaces creates powerful campaigns.

The digital format allows easy variation of material, for example by location or day of the week.

170+ large surfaces
160+ locations

Panorama Shopping

Impressive and large advertising surfaces during a shopping trip

Reach your customers as they leave the store. Carry your message throughout the car journey and finalize your visibility close to the purchase decision.

Panorama Shopping is a new concept that combines impressive advertising surfaces along roadsides and in commercial centres.

170+ Surfaces
30+ Localities

Billboards

Reach your audience with massive advertising panels across Finland

Classic roadside billboards offer 100% share-of-voice and effectively guide drivers toward your products and services.

Static roadside ads provide an opportunity for location-based, directional advertising.

700+ surfaces
35+ locations

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Driver Digital

Achieve cost-effective nationwide reach

Engage audiences across Finland at over 200 St1 and Shell service stations. The ads are displayed on fuel pump screens.

Ads encountered during a fueling stop have an exceptionally long impact time.

800+ surfaces
150+ locations

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Find the right product

You can filter and search for products using different criteria below:

ROADSIDE - Impressive visibilityto reach drivers.