For our partners

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We have a wide range of partners. These include shopping centres, cities and municipalities, real estate funds, private landowners, transport terminal owners such as Finavia/Helsinki-Vantaa Airport, Port of Helsinki and VR. For us, partnership is about sharing common goals and creating added value for our partners and their business.

For us, partnership is about sharing common interests, i.e. doing profitable business together with our partners to achieve common goals. Collaboration is a holistic partnership where we seek to find opportunities for cooperation from many different perspectives.

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Our strengths include the expertise and experience of an international organisation and the ability to develop our partners' business, outdoor advertising, outdoor advertising solutions and other advertising-funded solutions. Our aim is not only to create advertising displays, but to think more broadly about how we can use advertising to create services for our partners and thereby also add value to their business. Such services include city bikes and ad-funded electric car charging points.

When the audiences our outdoor advertising reaches are comfortable and growing on our partner's land or property, it also means that our partners are doing well. This is essential for our partner business. We sell advertising media and share the revenue from advertising sales in a mutually agreed way. We also enable a better customer and user experience for the public on our partners' premises or in the area, as advertising-funded solutions such as wayfinding signage, vending machines and special promotional products make people's everyday lives, work and experiences easier.

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Partnerships are a very important part of our business - our partners enable the most effective advertising environment in the country for our advertiser clients. Bauer Media Outdoor owns neither land nor real estate, so without diverse partners, we would not have the advertising environments and venues to build our extensive outdoor media network.

For us, partnership means understanding, agreeing and effectively implementing common business objectives. It requires structured collaboration, building a good working relationship with the partner, their contacts and the organisation as a whole. It also creates an understanding of what we can do to add value to their business, beyond the financial benefits. Doing business together with partners increases mutual benefits in a number of ways.

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When working with a partner, it is important to understand the benefits that advertising space and content bring to both our partner and our business. Together with our partner, we identify, plan and decide whether, for example, the partner's property or land is a favourable advertising media environment and whether the contacts sought by outdoor advertising are sufficient. During the contract or partnership years, we work with our partner on an ongoing basis, developing the advertising environment based on our experience, monitoring the development of advertising sales revenues, correcting and renewing as necessary, and developing the conditions for our partner's sales success together with the sales and marketing teams.

We are a reliable, effective and sought-after partner. We deliver on our promises through concrete actions. It is important to us that agreed measures are taken forward and monitored.