

Driver Digital
Reach motorists effectively at over 200 service stations, with high visibility during stops and refuelling moments.
Data requirements
File types: MP4 (H.264 compressed) or JPG.
Resolution: 1920 x 1080 px
Frame rate: 25 fps
Spot length: 10 s
Maximum file size: 20 MB
Please use the colour code R230, G230, B230 / #e6e6e6 for white colour in the material for optimal colour brightness.
The white colour guideline is based on the fact that, especially during the dark seasons, the bright white (#ffffffff) , large areas of the image are bright even at their dimmest and thus the material may be perceived as distracting or irritating. This is not to say that the smallest white areas or logos, for example, should be in the tone of the guidelines, they may well be bright white.
Delivery of materials
Delivery address: content-fi.bauermediaoutdoor.com
Material naming: year_week_advertiser_campaign_subject
Delivery of material 4 working days before the start of the campaign by 12 noon.
In addition, the customer pays a material management fee of €390 per campaign, including 1-6 pieces of material delivered at once.
If the material changes in the middle of the campaign or is delivered later in the middle of the campaign, a new material management fee will be charged.
For more information on production and materials: campaigns-fi@bauermediaoutdoor.com