Terms of Sale
1 ADVERTISING SPACE LEASE AGREEMENT
Advertising spaces are subject to prior sale, i.e. Bauer Media Outdoor Suomi Oy has the right, regardless of the offer, to conclude an agreement with a third party for the advertising space the offer concerns, provided the recipient of the offer has not notified Bauer Media Outdoor Suomi Oy of its acceptance of the offer. A 48-hour rule is applied to offers subject to prior sale, whereby the party who has reserved the space or sequence has 48 hours to confirm the space, if there is demand for the same space or sequence from other parties. The agreement shall be deemed to have been concluded when the purchaser or their representative confirms their acceptance of the offer either in writing or in another verifiable way. The agreement shall be confirmed in writing, with the signature of both parties. The purchaser must confirm the campaign in the online confirmation service or return the signed agreement within seven (7) days of it having been sent to them; otherwise, Bauer Media Outdoor Suomi Oy shall be entitled to release the space concerned for resale. When placing an order for an advertising period, details of the product being advertised and the advertiser must be provided. Parallel sequences may feature advertisements for products in the same product group at the same time. Bauer Media Outdoor Suomi Oy reserves the right to use graphic material from prior advertising campaigns in its own marketing and communications channels.
2 ADVERTISING PERIODS
All static advertising media sequences are generally leased for periods of one or more calendar weeks, unless otherwise agreed with the client. Billboard advertisements are installed between 15:00 on Saturday and 00:00 the following Tuesday. Adshels are installed between 00:00 on Sunday and 00:00 on Monday. Other advertising media are installed between 00:00 on Saturday and 00:00 on Monday. Installation at individual advertising spaces may be carried out differently by separate agreement.
3 RIGHT TO DEVIATE FROM THE AGREEMENT
Bauer Media Outdoor Suomi Oy shall have the right to deviate by +/- 5% in terms of advertising contact and advertising space numbers from the numbers stated in the agreement, without altering the rest of the agreement. The number of advertising spaces may be greater than stated in the agreement, for example due to new agreements, or fewer than stated in the agreement, due to factors such as maintenance work, technical problems, transport arrangements, or other reasons.
4 CANCELLATION OF A CONTRACT FOR STATIC AND DIGITAL ADVERTISING MEDIA
The Flex cancellation terms launched by Bauer Media Outdoor Suomi Oy are valid until further notice (not applicable to election advertising). Under the Flex terms, digital campaigns may be transferred or cancelled with a notice period of two (2) weeks at no separate cost. A campaign for static products may be cancelled or transferred for free up to four (4) weeks before the start of the campaign. If campaigns are cancelled after these time limits, the current cancellation processes shall be applied. The terms shall apply to campaign confirmations for the current year.
Campaigns reserved under the 48-hour pre-emption rule or campaigns otherwise purchased under special terms are not subject to the Flex terms. Annual agreement spaces in airports, special advertising spaces, and promotional sales shall not be subject to the Flex terms, unless otherwise agreed. The cancellation terms shall be valid until further notice. The cancellation terms apply to the media portion of the campaign.
If the purchaser cancels a static campaign under an agreement not subject to the Flex terms, Bauer Media Outdoor Suomi Oy shall have the right to invoice the purchaser for 20% of the price stated in the cancelled agreement. If the purchaser cancels a static campaign under an agreement within seven (7) weeks of the start of the advertising campaign, Bauer Media Outdoor Suomi Oy shall invoice the purchaser for the entire price stated in the agreement. Notice of the cancellation must be given in writing.
If the purchaser cancels a digital campaign under an agreement not subject to the Flex terms, Bauer Media Outdoor Suomi Oy shall have the right to invoice the purchaser for 20% of the price stated in the cancelled agreement. If the purchaser cancels a campaign under an agreement within two (2) weeks of the start of the advertising campaign, Bauer Media Outdoor Suomi Oy shall invoice the purchaser for the entire price of the agreement. Notice of the cancellation must be given in writing. A campaign shall be defined as the entire entity the client confirmed in one go and the start date of the campaign shall be the first day of the first advertising period. (Example: A client purchased 14 weeks of digital visibility in one go, to be used in 2-week periods throughout the year, on a campaign-specific basis. If the client wishes to cancel the campaigns at the end of the year, when, for example, 10 weeks remain unused, they shall be charged the full agreement price for the reserved weeks.)
5 PRICES, DISCOUNTS AND INVOICING
Bauer Media Outdoor Suomi Oy shall have the right to change the prices in agreements concluded when a new agreement period begins. Bauer Media Outdoor Suomi Oy shall inform the purchaser of the change to the prices prior to the start of the new agreement period. At this time, the purchaser shall be entitled to terminate the agreement at the end of the agreement period. If the agreement is not terminated, Bauer Media Outdoor Suomi Oy shall send an invoice at the start of the new agreement period, in accordance with the new prices. The client shall also be aware that all parties the client cooperates with in the outdoor advertising market (including advertisers the client is in direct contact with) are aware of the payment and discount arrangements used in the market in question, including the benefit for media agencies (-15%). Bauer Media Outdoor Suomi Oy may use external cooperation partners for production invoicing.
Any reference for invoices must be provided by email to the address info-fi@bauermediaoutdoor.fi no later than four working days before the start of the campaign or on the date of confirmation of the campaign, if the campaign is due to start within four working days. The message must include the relevant Bauer Media Outdoor Suomi Oy campaign confirmation number. Any unclear information or information provided late may not necessarily be included on the invoices as desired.
6 PAYMENT TERMS
The payment terms are 14 days net, unless otherwise agreed. Interest for late payment shall be charged in accordance with the amounts set out in the Finnish Interest Act (633/1982).
7 PRINTING OF ADVERTISEMENTS
Print-ready advertising material must be uploaded to Bauer Media Outdoor Suomi Oy’s material portal no later than 12:00 (Finnish time) on the Monday two (2) weeks before the agreed start date of the campaign. Material for billboards shall be provided by the Friday three (3) weeks before the start of the campaign. If the material is delivered after the aforementioned deadlines, a rush delivery fee of 20% shall be added to the production costs. The client shall be responsible for additional costs caused by delays. For special advertising spaces, delivery of the advertising material shall be agreed upon separately. Additional terms for technical and other materials are available from Bauer Media Outdoor Suomi Oy. If the client prints the advertising material themselves, they shall be responsible for delivering the material by whichever means they choose to our warehouse one (1) week before the start of the campaign. If the advertising material deviates from Bauer Media Outdoor Suomi Oy’s own standards and this incurs additional costs, the client shall be responsible for these additional costs. For campaign material provided by the client, a campaign preparation fee for posters shall be charged.
8 STORAGE OF ADVERTISING MATERIAL
Bauer Media Outdoor Suomi Oy shall store the designated advertising materials for a maximum of six (6) months or as set out in the agreement. The storage fee is determined based on the advertising material/medium and storage period. A total of 2–3 repeat campaigns may be carried out for advertising materials stored.
9 PROVISION OF ADVERTISEMENTS BY THE CLIENT
The advertisements in production-ready form must be with Bauer Media Outdoor Suomi Oy’s production department no later than seven (7) days before the start date set out in the agreement. If the advertisements only become available for production after the aforementioned date, Bauer Media Outdoor Suomi Oy shall not guarantee that they will be installed on time and shall not be liable for compensating the client for any lost advertising time or for providing any other compensation to the client as a result of the delay. The client shall be responsible for additional costs caused by delays.
The purchaser must provide the digital advertising material no later than four (4) working days before the campaign starts, by 12:00 (Finnish time). Notice of any deviations from the standard delivery days for the digital material, due to Sundays and national holidays, for example, shall always be given with the more detailed production information at https://bauermediaoutdoor.fi/tuotantotiedot/ . The purchaser is responsible for ensuring the digital material does not deviate from Bauer Media Outdoor Suomi Oy’s material requirements. If there are shortcomings in the material, the purchaser shall be responsible for amending the material and any associated additional costs. Other information about digital material and material management is available from Bauer Media Outdoor Suomi Oy / https://bauermediaoutdoor.fi/tuotantotiedot/
10 ALLOCATION OF ADVERTISEMENTS
If the client uses multiple themes in their advertising period and wishes for these to each be in certain locations, clear instructions regarding this shall be provided to Bauer Media Outdoor Suomi Oy no later than two (2) weeks before the start date for the campaign specified in the agreement. If such instructions are not provided by the aforementioned deadline, Bauer Media Outdoor Suomi Oy shall be entitled to allocate the posters or other material evenly across its advertising media.
11 DAMAGE TO ADVERTISEMENTS
Bauer Media Outdoor Suomi Oy shall not provide compensation for damage caused by reasons beyond its control, such as vandalism or damage caused by the weather. For billboard materials, a two (2) year warranty is provided the material printing.
12 CONTENT OF ADVERTISEMENTS
Outdoor advertising must take into account the applicable international regulations on advertising, the resolutions of the Finland Chamber of Commerce and Council of Ethics in Advertising and pre-decisions made by the healthcare and social welfare product control authority. Advertising must not be contrary to good conduct. Bauer Media Outdoor Suomi Oy is committed in agreements made with its partners and authorities to removing advertisements that cause public offence from its advertising media on request. If, for these reasons, a client’s campaign must be suspended, Bauer Media Outdoor Suomi Oy shall not be obliged to compensate the client for the resulting expenses, costs or losses.
13 LIMITATION OF LIABILITY
Bauer Media Outdoor Suomi Oy shall not be liable for any indirect or consequential damages to the client, such as loss of income or third-party claims. The limitation of liability does not apply to damage caused intentionally or as a result of gross negligence.
14 VALIDITY
If it is agreed that the agreement shall be valid for twelve (12) months, the agreement shall automatically remain valid for further periods of twelve (12) months unless terminated by either party with a notice period of three (3) months before the end of an agreement period. If the purchaser terminates the agreement less than three (3) months before the end of the agreement period, Bauer Media Outdoor Suomi Oy shall charge the purchaser an amount equal to that for three (3) months under the pricing for the next agreement period. Notice of the termination must be given in writing. For airport advertising, where a campaign lasts more than six (6) months, the client shall have the option to extend their annual space three (3) months before the end of the agreement. The option shall be available if both parties reach a consensus on a new agreement.
15 FORCE MAJEURE
Bauer Media Outdoor Suomi Oy shall not be liable for any delays or damage caused by force majeure. Such instances are defined as causes outside Bauer Media Outdoor Suomi Oy’s influence that it could not reasonably be expected to have considered when concluding the agreement, and that prevent Bauer Media Outdoor Suomi Oy from fulfilling its obligations under the agreement, where Bauer Media Outdoor Suomi Oy is not able to rectify the situation with reasonable effort or cost. Force majeure situations include, but are not limited to: war, pandemic, riot, civil unrest, labour dispute, natural disaster, fire, import embargo or other measures launched by an authority, or interruption to public transport or energy distribution. A strike, lockout, boycott or other industrial action shall also be considered a force majeure situation if the party to the agreement is the target of or a participant in it. Force majeure situations affecting Bauer Media Outdoor Suomi Oy’s subcontractors shall also be considered criteria for exemption if the subcontracting cannot be switched to another supplier without unreasonable costs or substantial delays.
16 TRANSFER OF AGREEMENT
Bauer Media Outdoor Suomi Oy shall have the right to transfer its agreement with the client, along with the associated rights and responsibilities, to another company that belongs to the same group as Bauer Media Outdoor Suomi Oy.
17 LIGHITNG
Bauer Media Outdoor Suomi Oy is not responsible for outages in electricity distribution.
18 RECYCLING OF ADVERTISING MATERIAL
Bauer Media Outdoor Suomi Oy recycles its advertising materials for environmental reasons. Some of the materials may be reused, for example, in the textile or construction industries, whereby the client’s advertisement or part of it may subsequently be visible on a reusable shopping bag or on protective materials. If the client does not want their advertisement to be reused for environmental purposes as detailed above, they must give notice of this when providing the production information.
19 LEASE AGREEMENT FOR A PROMOTIONAL SPACE
The lease agreement for a promotional space is created when the client creates a reservation request in our system and upon receipt of an approved reservation confirmation to the email address provided when registering. Alternatively, an agreement is formed when a client accepts an offer sent by email in writing.
20 CANCELLATION TERMS FOR A PROMOTIONAL SPACE
A promotional space may be cancelled up to 20 working days before the first promotional day. This cancellation term does not apply to Citycon centres. For cancellations received within 20 working days of the first promotional day, Bauer Media Outdoor Suomi Oy shall invoice the client for the full price stated in the agreement.
21 USE OF A PROMOTIONAL SPACE
The client undertakes to adhere to the applicable promotional instructions of the centre where the space they have reserved is located, and to distribute these instructions to all parties involved in the promotion (e.g. staff, suppliers and drivers). The promotion may only be carried out within the defined space, unless otherwise agreed in writing. Promoters may only make contact with willing visitors and the contact must not continue in any form if the individual does not wish to engage. Aggressive sales approaches are prohibited. Several similar or competing operators may be operating in shopping centres at the same time. In cases of misconduct, Bauer Media Outdoor Suomi Oy and the owner of the premises shall have the right to terminate the agreement, if the approach used, despite encouragement, is not adjusted to comply with the instructions. Details on the availability of electricity and an internet connection in the space shall be noted in the reservation system.
After use, the promotional space must be returned to the same condition it was in before use. In the event of complaints about the condition of the space after use, the centres are entitled to charge for cleaning in accordance with the guidelines and pricing stated in the centres’ promotion instructions. Public safety must always be taken into account in all centres, particularly during rush hours.
22 CHANGES TO PROMOTIONAL SPACES
The exact location of the promotional space may be changed for reasons beyond the control of Bauer Media Outdoor Suomi Oy, for example due to an event being held by the centre. In such situations, Bauer Media Outdoor Suomi Oy retains the right to amend or cancel the agreement. Details of the replacement space shall be communicated to the client and, depending on the client’s decision, the agreement may either be amended or cancelled.
23 FINANCIAL CRIMES CLAUSE
The client, partner or principal must adhere to all applicable laws and regulations concerning the combatting of bribery and corruption, financial crimes, and economic sanctions. These include, for example, the UK Bribery Act 2010, UK Criminal Finances Act 2017 and other applicable laws and regulations issued and enforced by the competent authorities, such as the UK’s Office of Financial Sanctions Implementation (OFSI), the European Union, the United Nations, and other relevant international or national bodies that determine financial sanctions or trade sanctions against individuals, communities, countries or systems (‘relevant financial crime and sanction requirements’).
The client, partner or principal commits to providing, upon request, a written assurance that it adheres to these requirements and will not, on the basis of this agreement, directly or indirectly participate in business activities that could violate them.
Bauer Media Outdoor Suomi Oy has the right to terminate this agreement immediately if it reasonably suspects that this condition has been violated. The client, partner or principal must, at any point, if requested by Bauer Media Outdoor Suomi Oy, provide written proof that the principal adheres to all the relevant financial crime and penalty requirements, and that the client or partner is not, through this agreement, directly or indirectly promoting any business activities with people or communities, or that are directly or indirectly related to people or communities, who may as a result of this agreement violate relevant financial crime and sanction requirements.
Bauer Media Outdoor Suomi Oy may terminate this agreement with the client, partner or principal immediately, by providing notice in writing, if Bauer Media Outdoor Suomi Oy reasonably suspects that the client, partner or principal is in violation of this section.
24. POLITICAL ADVERTISING
This clause applies only to “Political Advertising” as defined under Regulation (EU) 2024/900 on the transparency and targeting of political advertising (the “Political Advertising Regulation”).
The Client must inform BMO at the time of booking if the Advertising qualifies as Political Advertising.
The Client represents, warrants and undertakes that: (i) where Political Advertising is booked for display in the 3 months before an election or referendum held in an EU Member State, the Client is legally entitled to place such Political Advertising under Article 5 of the Political Advertising Regulation; and (ii) all Political Advertising will at all times comply with the Political Advertising Regulation.
BMO may raise concerns with the Client about compliance with the Political Advertising Regulation, including concerns arising from BMO’s own review or complaints received by BMO. The Client shall promptly consider any such concerns and use its best endeavours to satisfy such concerns. If the Client does not respond within 48 hours of BMO raising its concerns, or if BMO (acting reasonably) considers that the Advertising is likely to breach the Political Advertising Regulation, BMO may refuse to display or may remove the Advertising pending resolution.
In any event, BMO (acting reasonably) reserves the right to refuse to display and/or remove any Political Advertising on the Screens if BMO deems this an appropriate action or if BMO is instructed to do so by any statutory, legal or regulatory body.
The Client shall indemnify, keep fully indemnified and hold harmless BMO against all actions, proceedings, costs, damages, expenses, penalties, claims, demands and liabilities incurred or suffered by BMO in connection with any breach by the Client of its obligations under the Political Advertising Regulation.
(updated 28 July 2025)