The bright, giant LED displays in our Panorama network attract attention near major roads, population centres and shopping areas.88% of Finns have paid attention to outdoor advertising and 7 out of 10 say they are interested in an advertised product or service because of an ad they see on the road.⁽¹ Driver Digital is a perfect match for Panorama campaigns, as the time spent in front of a refuelling display is very long compared to the driving environment - up to 120 seconds on average.

With our Panorama and Driver Digital network, you can reach your target audience of motorists with compelling digital advertising spots on car journeys all over Finland.

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A huge new Panorama premium surface on the Ring III motorway

Our Panorama network is expanding with a spectacular Panorama premium surface in the metropolitan area. The new surface is the largest digital roadside surface in Finland.

Our huge new Panorama premium surface is located along the Ring III in the Veromiemi, Tammisto and Vantaa Port areas of Vantaa. The location is right at the "gateway to shopping" near Jumbo, Motonet, K-Rauta and many other shopping areas. The new Panorama premium surface is also located close to the airport, which means that the surface reaches a large number of people travelling to the airport.

Reach the top spot along Ring III, at the gateway to the capital region's largest commercial hubs.

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Our Turku Panorama network is expanding

- New impressive Panorama surface in Turku's city centre

Turku's new Panorama space is located on Eerikinkatu, right next to the vibrant Wiklund shopping centre and Kauppatori. This location offers advertisers a great opportunity to reach a large audience in a vibrant area. With a nine square metre digital panoramic surface, your advertisement is sure to be seen and remembered.

Our impressive digital panoramic surfaces guarantee your ad will get huge attention.

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Grab the attention of motorists nationwide with our Driver Digital products

Continuing our successful partnership with St1, our Driver Digital product, piloted last year, is now permanently available in our portfolio.

In addition, the six existing St1 Panorama screens in the capital region will be renewed during the spring. With the new contract with St1, our aim is to extend our cooperation to other major cities.

The absolute advantage of the Driver Digital network is that the advertising surfaces of Shell and St1 stations actually meet - they are positioned in the same view as the fuel pump gauge.

Our Driver Digital network effectively reaches the motoring target group at St1 and Shell stations across Finland.

Our Panorama and Driver Digital network includes

- 130 Panorama surfaces

- 48 locations

- 814 Driver Digital surfaces

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^{1) Consumer Compass (2018). Shopper survey, n=1040}

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