Sortter’s airport advertising campaign strengthens brand awareness

Client: Sortter
Campaign goal: To remind people of the brand’s presence in moments when financial needs might come to mind or be relevant.
Target audience: Adults interested in personal finance who either have an active loan or financing need, or who want to find fairer and more beneficial solutions for their finances. In addition to consumers, the campaign aimed to reach entrepreneurs and small businesses looking for easy and transparent financing options.
Media: Airport Reach Premium Contact
Campaign period: Weeks 19–25 / 2025

The Finnish financial technology company Sortter took its brand visibility to a new level by utilising the airport’s unique advertising environment. The long-term visibility aimed to strengthen brand awareness and reach people at moments when financial decisions are front of mind.

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The airport offers both reach and time for the message

Airport advertising provided Sortter with visibility in a completely new type of environment.

“The airport is an ideal location, as people often have time to spare while travelling, yet the audience changes constantly. This allows us to reach a large number of people quickly and efficiently,” says Reetta Sinelampi, Chief Business Development Officer at Sortter.

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Goals exceeded and brand strengthened

The campaign formed part of Sortter’s multi-channel marketing strategy, where the role of out-of-home media is to support digital visibility and build trust early in the customer journey.

The creative execution stood out clearly in the airport environment and attracted positive attention.

“The campaign has had a positive impact on both our traffic and brand awareness, especially among the customer segments we aimed to reach,” Sinelampi notes.

The experience further reinforced Sortter’s view of the long-term brand-building power of out-of-home advertising.

“Out-of-home advertising – especially in well-chosen, everyday environments – can be a very effective way to build brand awareness and quickly increase visits to our digital service,” Sinelampi continues.

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Successful collaboration lays the foundation for future campaigns

According to Sortter, the collaboration with Bauer Media Outdoor has been smooth and professional.

“Our partner understood our brand tone, message and goals very well, and recognised what makes us stand out from others in the market. Fair and transparent loan comparison is at the core of what we do, and it’s important that this comes through in every partnership and campaign,” Sinelampi says.

The success of the campaign has built a strong basis for future activities.

“We see that the airport environment offers many creative opportunities, and we will continue to build high-quality and memorable brand visibility together with our trusted partner,” Sinelampi concludes.

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