The Oddlygood® brand 3D campaign was built around eye-catching elements
The Oddlygood® brand 3D campaign was built around eye-catching elements
The Oddlygood® brand's colourful and engaging 3D outdoor advertising campaign increased purchase among the target audience. The eye-catching ad leveraged the distinctive look and feel of the special edition to draw consumers' attention to plant-based products with large surfaces. Find out more about 3D advertising design and the benefits of outdoor advertising as a platform.
Client: Oddlygood Global Oy
Campaign objective: to build brand awareness and encourage the home group to try plant-based products
Target group: people interested in plant-based products
Advertising space: shopping wall surfaces
Campaign period: 9.10.-22.10.2023
The Oddlygood® brand campaign is one of the first 3D campaigns designed and produced in Finland. The ad was designed by media agency Dagmar and advertising agency TBWA and produced by Brink Helsinki. The campaign was designed to be visually striking, stand out from the crowd and attract attention. The campaign was a great success, as evidenced by the excellent results:
"The campaign's attention value and impact on trial and purchase interest among the target group were in line with expectations, so we are very satisfied with the results."
Tyrsky Ylppö, Marketing Manager, Oddlygood Global Ltd.
Large advertising spaces make outdoor advertising an effective media
Outdoor advertising is encountered on large surfaces, where even the smallest nuances stand out. It's on our giant advertising surfaces that this kind of impressive 3D composition works particularly well. The campaign made use of impressive Shopping Walls surfaces, which reached young adults perfectly.
"We wanted to create a visually striking implementation and we felt that the large surfaces were perfect for this type of implementation," says Ylppö, describing the choice of advertising surfaces
The Oddlygood® brand generally feels it reaches its target audience well with outdoor advertising. In addition to outdoor advertising, the campaign was seen on social media, so the real-world context of outdoor advertising was an excellent support for online advertising.
3D implementations in outdoor advertising - eye-catching and new
The successful results of the campaign are no surprise. The ad combined many eye-catching elements: bold use of colour, movement, imaginative features and a clear message - all pillars of a good outdoor ad. According to Ylppö , successful outdoor design starts with clear objectives, understanding the target audience, setting the budget and open communication between partners.
In addition to eye-catching visuals, 3D advertising currently has a great novelty appeal. the use of 3D implementations is still in its infancy in outdoor advertising in Finland, which gives the campaign a unique and interesting stamp in the minds of consumers.
Even without the new attraction, 3D implementations are guaranteed to catch the eye - after all, they put the message right in front of the viewer!
Meticulous design work from start to finish
The secret to an eye-catching advert was precision design work. 3D advertising is not as flexible as moving image, which is why careful planning is key. A shared understanding of the goal ensures an effective advertising campaign.
"It is very important to have a clear vision of the overall concept and a clear set of guidelines before starting to work on the production. This is because it is not possible to make certain changes at a later stage," says Ylppö of the issues to consider.
The Oddlygood® brand campaign successfully created a playful package that enticed consumers to watch the story to the end.