Lux Helsinki light work enlivens the streetscape on the wall of the Helsinki Musiikkitalo

During Lux Helsinki, SPECTRUM, an AI-based video installation that is more than just a spectacular work of light, will adorn the wall of the Helsinki Musiikkitalo. It is a tribute to diversity, culture and community.

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Lux Helsinki is an annual festival of light art that showcases the diversity of light art in Helsinki.

At Lux, we will once again bring luminous energy when our wall surface at the Music Hall, The Fame, will be transformed into an estrade for SPECTRUM, crossing the boundaries of traditional art. The 170-square-metre media wall will provide an unmissable platform for a work that combines technology, art and culture in a unique way.

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Transnational art with a modern twist

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SPECTRUM, created by Italian artist C999, is an artwork combining AI technology and video art that celebrates global diversity. The work is not only a visual manifestation but also a dialogue between the viewer and the digital world. Animated digital portraits portraits that represent nationalities, genders and perspectives, forming a cultural mosaic of the contemporary world.

"The artwork celebrates gender diversity, action against climate change, protests against conflict and human rights abuses, as well as individuals who have migrated to different corners of the world and become part of new communities in an effort to promote unprejudiced unity and change."

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Part of a vibrant and empowering streetscape

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Together with the Musiikkitalo, we want to enliven the cityscape and provide a platform for aesthetic expression and for voices that promote culture to be heard. Through outdoor advertising, art can serve as a tool to bring people together and promote important themes in the network of cultural hubs.

At Lux, The Fame is not just a billboard; it is a window to new worlds, perspectives and opportunities. SPECTRUM is an excellent example of creating unique art that enriches our urban environment and expands our understanding of the possibilities of art.

"We want to play an active role in promoting Helsinki's vibrant urban culture and spreading art beyond the walls of Musiikkitalo. We are extremely pleased that we have been able to develop a partnership with Lux and Bauer Media Outdoor that will help us to bring light into the darkness of January−literally", says Juha Paaso, Sales and Marketing Manager of Musiikkitalo.

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Sources:

1) https://luxhelsinki.fi/event/c999-spectrum/

Photo by Petri Anttila

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