Volvo's impressive outdoor advertising campaign led to good results
Volvo Car Finland carried out another successful product launch at Helsinki Airport. Repetition and reach were ensured by combining the campaign with impressive large digital surfaces also outside the airport. In this way, the eye-catching ads reached the desired target group at every stage of the journey. Read more and watch the inspiring video below!
Client: Volvo Car Finland
Surfaces used: selected Shopping Walls, Panorama Finland Total, Helsinki Airport: Reach Premium Launch, Fireworks, Landside Traveller, Departures Wall, High Street, Plaza Arrivals Wall, The Fame, The Wall, The Rex, The Scene, Sokos 360
Campaign period: 14.11.-27.11.2022
Helsinki Airport is a unique advertising environment, full of opportunities for both brand-building and tactical advertising. The airport reaches millions of local and international, high spending passengers every year, making it an excellent advertising environment for both local and global brands.
Volvo Car Finland launched the new all-electric Volvo EX90, taking advantage of the airport's versatile advertising solutions. This was supported by extensive visibility outside the airport: Volvo used The Fame, The Wall, The Rex, The Scene and Sokos 360 premium surfaces in the city centre, among others. Large digital advertising spaces are excellent stages for launch campaigns as they capture attention and leave a new product in people's minds.
"We have used Bauer Media Outdoor's airport advertising solutions in the past, for example for the Volvo V90 launch, with good results. So it was an easy decision to incorporate the airport's revamped media into the launch of the Volvo EX90 new model. We reached the right customers effectively and were able to raise awareness of the new product quickly. This was a great boost for pre-sales and strengthened our brand!" says Kari Joronen, Head of Marketing Operations, Volvo Car Finland Oy Ab.
The advertisements were aimed at reaching customers with purchasing power and increasing awareness of the new product, pre-sales and brand strength. Thanks to a variety of advertising surfaces, Volvo's ads reached the target audience at every moment of the journey.
Outdoor advertising boosts the launch campaign
Using outdoor advertising to support the launch campaign leads to better results. Advertising space in key locations reaches a large audience and the message of the campaign is reinforced through repetition. Multiple encounters reinforce the novelty of the product in the consumer's mind - and thus increase the amount of consideration and purchase decisions.
Outdoor advertising can be used to create modern and eye-catching launch campaigns, tailored to the specific needs of the brand. Take advantage of the potential of outdoor advertising to increase your brand awareness and reputation!