Taksi Helsinki's outdoor advertising campaigns send a message of reliability

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Taksi Helsinki has attracted attention in the hustle and bustle of the city and airport - with outdoor advertising that shines both at Christmas and all year round. Skilfully executed short- and long-term campaigns build trust in the renewed brand and smoothly activate the customer base. The advertising has produced great results, and that's why the visibility is set to continue.

Client: Taksi Helsinki

Campaign objective: to raise awareness of the ' Worthy of your trust' brand concept

Target group: Passengers at the airport and Christmas parties in the centre of Helsinki

Advertising space: Sokos 360, The Scene, airport door stickers

Campaign period: Christmas campaign 20.11.2023-03.12.2023, airport door stickers 2023-2024

Taksi Helsinki's outdoor advertising campaigns communicate their reliability at the time when the need for taxis is at its highest - a contextual approach successfully appeals to their customer base. The tactical combination of advertising and reinforcing the renewed brand has therefore significantly increased Taksi Helsinki's visibility among the desired target groups.

"According to the latest brand research, we are the number one choice for customers and the number one brand in the taxi market by all measures. Outdoor advertising is part of our media mix, so it has played a role in our ranking," says Suvi Viitala, Head of Sales and Marketing, Taksi Helsinki.

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Long-term presence at the airport

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The brand's continued visibility at Helsinki Airport sums up the core message of the new brand concept: worthy of your trust. With the new branding, the new taxi signage is reflected in the look of the airport door signage, which seamlessly directs passengers to Taksi Helsinki cars.

"Long-term advertising creates strong brand recognition and allows for continued visibility and engagement over the long term. The key to success is lasting customer satisfaction, which is achieved by keeping the brand constantly in their minds," says Suvi Viitala.

The airport serves more than a million ^passengers1 every month, from leisure travellers to affluent business travellers considering a taxi ride home. The unique environment provides an excellent stage for meeting a wide audience, both nationally and internationally.

"We are a contract partner of the airport and we feel that the contextual visibility before the taxi rank helps consumers to choose our reliable taxi", continues Suvi Viitala.

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Tactical campaigns continue the brand message

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After the brand renewal, it has been meaningful to continue the dialogue with customers through tactical campaigns. The Christmas campaign lights up the city evenings with the promise of a safe journey home. Short-term visibility based on the new branding was also seen in the summer.

The surfaces chosen for the campaigns were located in the busiest locations in the heart of Helsinki's city centre on the walls of Kampi and Sokos, just in time to appeal to potential customers. The aim of the tactical campaigns is to activate, generate interest and raise awareness of the new value proposition.

Watch the video of the Christmas campaign:

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Continuing a fruitful partnership

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With determined planning, timely execution and sustained collaboration, significant results can be achieved in strengthening brand awareness and customer loyalty. Taksi Helsinki's successful outdoor advertising is set to continue, both at the airport and elsewhere.

"We have been very pleased with our cooperation with Bauer Media Outdoor. Our contact person in particular is absolutely top-notch!" sums up Suvi Viitala.

1) Finavia, passenger statistics 2023

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