General Terms and Conditions of Sale

1. General

These terms and conditions apply to all agreements for the delivery of services unless otherwise agreed in writing and confirmed by Bauer Media Outdoor Denmark A/S, CVR 13537607 (hereinafter referred to as “BMO”). BMO reserves the right to amend these business terms and any other applicable conditions at any time.

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2. Prices

All stated and agreed prices for rental, installation and other services are exclusive of VAT, other governmental charges and materials. Prices stated in printed brochures issued by BMO are not binding upon the company.

BMO reserves the right to adjust agreed prices in the event of cost increases. The price may be adjusted for such increases occurring between the date of order confirmation and the date of installation.

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3. Installation and Removal Times

Campaign installations commence no earlier than Sunday at 18:00 and are completed no later than Tuesday at 23:59. Removal of campaigns will be completed by Tuesday at 23:59 at the latest.

BMO reserves the right to leave posters in place unless otherwise instructed by the Customer. This applies to the Adshel format. Please note that BMO cannot guarantee the removal of posters in the Supermarket Group of 3 format.

Installation or removal times may be postponed where the delay is caused by strike, lockout, government measures, operational interruptions, delayed or prevented delivery of advertising material, natural conditions, transport disruptions, war, riot, civil unrest, blockade or other force majeure circumstances not otherwise specified herein.

The Customer is entitled to terminate the agreement due to a delay in installation as described above only if the delay constitutes more than 66% of the agreed display period and the delay cannot be attributed to the Customer.

The Customer cannot terminate the agreement if the display of the advertisement has been prevented by circumstances mentioned in paragraph 3 after installation of the advertising material has taken place.

For any part of the agreed display period during which installation, display or removal of advertising has been prevented throughout the contracted area, a proportional reduction in the agreed rental fee will be granted, calculated based on the number of full days the obstruction lasted.

Under no circumstances shall BMO be liable to pay compensation of any kind arising from delayed or missing installation/removal or interrupted display during a given period.

If the display period is shortened by more than 50%, the Customer is entitled to cancel the agreement, provided that all costs associated with the production of the advertisement remain the Customer’s responsibility. BMO reserves the right to remove the advertisement if so required by a third party, in which case the aforementioned provisions apply.

Should the advertisement fall down or otherwise be damaged, all costs associated with reinstallation or repair shall be borne by the Customer unless the Customer can prove that such damage was due to BMO’s gross negligence. BMO is not obliged to reinstall the advertisement, and no refund will be granted for any lack of reinstallation.

BMO continuously monitors the lighting of advertisements but cannot be held responsible for periods of inadequate illumination due to circumstances beyond BMO’s control, including temporary street lighting failures or power supply restrictions to advertising structures.

The Customer bears all risk of theft, vandalism or other damage to the advertisement.

BMO reserves the right to a deviation of up to -5% of the agreed number of advertising spaces for analogue products. For Adshel series, BMO guarantees that a minimum of 95% of the advertising space will be delivered according to the respective standard distribution of Qualities. BMO reserves the right to deviate further from the standard distribution if contractual restrictions prevent the advertiser from displaying its content on specific panels. For digital campaigns, BMO guarantees a delivery of at least 95% of the agreed VAC (visibility adjusted contacts). Campaign characteristics such as number of plays or Share of Time are indicative only and not guaranteed.

For digital filler campaigns, BMO guarantees delivery of at least 95% of the agreed plays based on the contracted spot length.

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4. Customer Obligations

The Customer is responsible for visiting www.bauermediaoutdoor.com/dk and navigating to the selected product(s) to locate the applicable delivery specifications. The current delivery specifications are issued by BMO and available under specifikationer.

The Customer must ensure that posters and other advertising materials comply with BMO’s applicable delivery specifications.

Delivery of Materials

Posters, other advertising materials, and any required wrapping paper must be supplied by the Customer unless expressly stated otherwise in the order confirmation.

The Customer must provide clear instructions (drawings) describing how the material should be installed.

Unless otherwise agreed, posters and materials must be delivered at the Customer’s expense to the address specified by BMO in the relevant delivery specifications.

Delivery must take place no later than the deadline stated in the specification(s) for the format(s) where the Customer’s campaign is scheduled to run.

The Customer is expected to follow BMO’s material delivery guidelines. If the material does not meet certain specifications, BMO may make technical adjustments to ensure continuous playback across all screens, maintaining quality and regularity.

If advertising material is not received on time at the designated delivery address, or if it fails to meet BMO’s requirements for quantity, dimensions and/or technical execution, installation cannot be guaranteed for the entire contracted period. BMO is entitled to charge the full rental price for the period and recover any additional costs incurred due to delay. In the event of significant delay or non-compliance with material requirements, BMO may terminate the agreement.

All advertising material must comply with the International Code of Advertising Practice. Political, pornographic, or religious propaganda, or material of a polemic nature directed against public institutions or concession holders, will not be accepted. In cases of doubt, BMO reserves the right to obtain approval from the concession holder. The advertiser is responsible for ensuring that the layout or design does not violate Danish marketing law or infringe third-party intellectual property rights and that the material complies with the stated specifications.

Approval by BMO or a concession holder does not release the Customer from responsibility for the content of the advertisement. The Customer undertakes to indemnify and hold BMO and the concession holder harmless from any liability arising from the advertising material. BMO installs and removes the advertising material within the agreed area.

If the Customer intends to advertise in cooperation with another brand (“co-branding”), BMO must be notified no later than four (4) weeks before the campaign start date to ensure delivery of the reserved campaign.

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5. BMO’s Obligations

Failure to Display

In the event of missing display of advertisements on screens, BMO shall inspect any defective or damaged screen as soon as practicable after becoming aware of such defect or damage. BMO shall act in good faith to ensure that any defective or damaged screen is returned to full working order as soon as reasonably possible.

BMO is not obliged to credit the Customer for missing displays during any period in which a screen remains damaged or defective if the issue is remedied within a reasonable period (meaning within 48 hours after BMO becomes aware of the defect). BMO shall not be obliged to credit for missing displays resulting from a force majeure event.

BMO will, as far as possible, replace destroyed or missing advertising material, provided such material is supplied by the Customer.

BMO destroys advertisements after use and will only return such material to the Customer if specifically agreed. Where return is agreed, BMO does not guarantee the condition of the material, and all return costs are borne by the Customer.

BMO reserves the right to cancel a Customer’s campaign if the campaign wholly or partly coincides with a parliamentary or municipal election period. In such case, BMO must notify the Customer in writing by email no later than 72 business hours after the official announcement of the election. BMO will refund the Customer the full campaign fee and, where applicable, the production and installation costs for printed materials.

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6. Reservations

For Metro Platform Screen Doors at Kongens Nytorv or Nørreport stations, BMO reserves the right to cancel an order (“Original Order”) for such locations if BMO subsequently receives a booking for “Create Station Domination” at either of those stations. Notice of such cancellation will be given at least four (4) weeks prior to the scheduled campaign start date.

In the environments Mall, Street, and Metro, BMO does not allow advertising by gaming, betting, or loan companies during the same period as financial institutions. In Copenhagen Airport, advertising from gaming and betting companies is not permitted. See Section 12 for further details.

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7. Conclusion of Agreement

If there are any discrepancies in the order confirmation, the Customer must immediately notify BMO, specifying the points on which the confirmation does not correspond to the agreed terms.

BMO reserves the right to modify all terms of the agreement if changes occur in BMO’s contract with its concession holder.

Both parties acknowledge and agree that:

BMO’s obligations are expressly subject to the terms and conditions of any applicable master lease agreement, licence, permits or similar underlying agreements and rights held by BMO, and to all applicable local laws and regulations.

All digital screens at Copenhagen Airport are switched off between 01:00 and 05:00 hours.

All screens remain the exclusive property of BMO. Except for BMO’s obligation to display advertising as described herein, the Customer has no right to approve or control the form or content of any unrelated advertising or other material displayed on BMO property.

The Customer must comply with all applicable laws, statutes, regulations and codes relating to anti-bribery and anti-corruption, including without limitation any local anti-bribery legislation. BMO may immediately terminate the agreement by written notice if the Customer has breached or BMO reasonably suspects a breach of this clause.

The Customer warrants compliance with all laws administered by any national or international body imposing economic sanctions and trade embargoes relevant to these terms and conditions (“Economic Sanctions Laws”) against designated countries (“Embargoed Countries”), regimes, entities or individuals (“Embargo Targets”). The Customer further warrants that it is not an Embargo Target or otherwise subject to any Economic Sanctions Laws.

The Customer shall comply with all applicable Economic Sanctions Laws. Any breach of such laws, including if the Customer becomes an Embargo Target, constitutes a material breach of these terms and entitles BMO to immediate termination. Neither party shall be liable for ceasing to perform any obligations hereunder, including making payments, where such performance would contravene applicable Economic Sanctions Laws.

BMO may terminate the agreement with immediate effect if required to do so under any agreement it has with a partner, lessor or other third party.

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8. Breach of Contract

Payment terms appear in the order confirmation.

In case of late payment, interest will accrue from the due date at 2% per commenced month. The Customer is not entitled to withhold payments or set off claims.

BMO reserves the right to amend payment terms if it becomes aware of information indicating that the Customer’s creditworthiness has deteriorated.

Any delay in payment by the Customer constitutes a material breach, entitling BMO to terminate all agreements with the Customer. Upon termination, the Customer remains obliged to pay for the remaining contract period. In the event of non-payment, BMO may remove the advertising material; however, this does not release the Customer from the obligation to pay for the remaining period.

If a petition for reconstruction (rescue proceedings) is filed or initiated, BMO is entitled to terminate the agreement with immediate effect and claim full payment in accordance with the agreement from the Customer or its estate.

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9. Jurisdiction

The parties agree that the Maritime and Commercial Court of Copenhagen (Sø- og Handelsretten i København) shall have exclusive jurisdiction over any disputes arising between BMO and the Customer.

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10. Commission

BMO may provide agreed remuneration for financial guarantees. Purchases of outdoor advertising relating to a specific invoice may give rise to discounts not stated on the invoice (payable to the media buyer or its representative).

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11. Commissions and Discounts

Outdoor campaigns typically involve several parties (advertisers, media agencies, creative agencies and outdoor media providers) with different contracts and pricing structures.

The parties acknowledge that BMO is obliged to pay commissions to agencies and specialists in accordance with prevailing market standards. Commissions vary depending on spend level, service level and special initiatives, and are granted according to industry practice as a rebate on the total advertising spend. BMO typically provides these rebates to media agencies.

BMO is committed to transparency regarding commissions, discounts, pricing arrangements and payments in the outdoor media industry. Customers are therefore encouraged to contact their media agency for further information on relevant agreements.

BMO follows strict procedures and compliance policies in accordance with the Bribery Act 2010 and conducts business in accordance with recognised industry standards.

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12. Special Guidelines for Loan Companies and Gaming Operators

In accordance with Danish Act No. 801 of 9 June 2020, also known as the “Quick Loan Act” (L 149), BMO has implemented specific guidelines to ensure responsible advertising within our media network.

To protect vulnerable consumer groups and comply with the purpose of the legislation, the following restrictions apply:

Loan companies and gaming/betting operators may not advertise simultaneously on BMO’s Adshel panels, in shopping centres (Malls), or on street or metro formats. This is to prevent consumers from being exposed to both loan offers and gambling opportunities at the same time, which could encourage financially harmful decisions.

In airport environments, stricter rules apply. Gaming and betting companies are not permitted to advertise in Copenhagen Airport. This aligns with international guidelines for responsible marketing in transportation hubs.

These guidelines form part of BMO’s commitment to ensuring that its advertising platforms are used in a socially responsible manner that respects both legislation and consumer interests.

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13. Cancellation

Bookings are final upon confirmation and cannot be cancelled.

Exceptions to this rule may be granted solely at BMO’s discretion. Such exceptions are not guaranteed and may be subject to additional fees or conditions.

Confirmation of an order constitutes acknowledgement of and consent to these terms and conditions.

Cancellations of orders for Create Engage (shopping locations) campaigns in Copenhagen Airport must be made no later than twelve (12) weeks before the start of the campaign period.

If the reservation covers multiple advertising periods, cancellation must occur before the start of the first period.

The Customer shall pay full compensation for cancellations received after the deadline stated above. This corresponds to the total price agreed for the campaign as confirmed in writing. BMO may invoice the Customer upon receipt of the cancellation.

These cancellation terms apply to confirmed bookings made on or after 1 May 2024.

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14. Reservation

The Customer may choose to make a reservation instead of a confirmed booking for selected packages: Dominance and Dominance Transfer Tunnel. These packages can only be reserved if the price has been pre-agreed. Such a price constitutes a priority reservation and must be honoured upon final purchase.

All reservations automatically expire four (4) weeks before the campaign start date.

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15. Political Advertising

This clause applies only to “political advertising” as defined in Regulation (EU) 2024/900 on the transparency and targeting of political advertising (“the Political Advertising Regulation”).

The Customer must inform BMO at the time of booking if the advertisement may be considered political advertising.

The Customer represents, warrants and undertakes that: (i) where political advertising is booked for display within three (3) months prior to an election or referendum in an EU Member State, the Customer has the legal right to place such political advertising in accordance with Article 5 of the Political Advertising Regulation; and (ii) all political advertising shall comply at all times with the Political Advertising Regulation.

BMO may raise concerns with the Customer regarding compliance with political advertising rules, including concerns arising from BMO’s own review or from complaints received. The Customer must promptly address such concerns and make all reasonable efforts to resolve them. If the Customer fails to respond within forty-eight (48) hours after BMO raises such concerns, or if BMO (acting reasonably) determines that the advertisement is likely to breach political advertising regulations, BMO may refuse to display or may remove the advertisement until the matter is resolved.

In any event, BMO reserves the right (acting reasonably) to refuse or remove political advertising from display if it deems it appropriate, or if required to do so by any legislative, judicial or regulatory authority.

The Customer shall indemnify, defend and hold harmless BMO from and against all claims, proceedings, damages, expenses, fines, liabilities and costs incurred or suffered by BMO arising out of the Customer’s breach of its obligations under the Political Advertising Regulati

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Bauer Media Outdoor Denmark A/S

Wildersgade 8, 4. sal, DK-1408 Copenhagen K

+45 36 44 02 44

CVR 13537607

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