Vistar Programmatic Occasions

Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

  • Input the Deal ID you want into your DSP.
  • Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.

Must have moments

Live Deals

Premier League 25/26

Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!

Recommended CPM: £11

Audience: Reach football fans every weekend in 250m proximity to drinking locations.

Deal ID: 0zCJmtxIS_adCLwVpk9ItQ

Black Friday

An exciting promotional shopping event, with the nation seeking exclusive deals and heavy discounts.

Recommended CPM: £14.50

Audience: Target audiences with screens that over index against discount shoppers.

Deal ID: iZ5gWayETYa9WLzNWmrrMw

Supermarkets

Target supermarket family shoppers with our front of store Sainsbury and Asda screens and reach customers at point of purchase.

Recommended CPM: £13.50

Audience: Front of store screens that over-indexes vs. family and parenting purchase.

Deal ID: tNCIMgYRS465E3sWGM1dFQ

Rail Travellers

2025 Marks 200 Years of the Railways (27th September), so celebrate the past, present and future of railways by targeting Rail Travellers in proximity to Stations.

Recommended CPM: £14.50

Audience: Train app user or visited station and 500m Proximity to stations (Roadside + Retail).

Deal ID: VRjPtCzsTqqUIslkBzDAQQ

Fashion Shoppers

With London Fashion Week around the corner, target those looking refresh their wardrobe for the new season.

Recommended CPM: £14.50

Audience: Fashion app users, either fashion lovers or luxury shoppers (Roadside + Retail).

Deal ID: kfbumL3PSOKu0KGabao1nA

Contact our team

Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.

Zoe Risbridger-Smith
Business Development Manager UK
Samuel Page
Programmatic Customer Success Executive UK

Occasions Homepage

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