Programmatic Occasions

Big retail occasions, major sporting events or micro moments. They’re all chances to reach audiences, and we’ve made it easy. Our Programmatic Occasions gives you ready to use deals built around the year's biggest opportunities through our proprietary Bauer Media AdAstra tool to build out audience segments, helping you connect with the right audiences.

How to activate on curated deals

‍Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

Select the SSP of your choice.
Input the Deal ID you want into your DSP
Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.