General Terms of Sale 2026
These General Terms of Sale apply for the hire of advertising space from Bauer Media Outdoor Sverige AB, company reg.no. 556426-2680 (herein-after referred to as “BMO”) and adjacent services. BMO reserves the right to change the General Terms of Sale from time to time. It is possible to access the latest version of these General Terms of Sale at any time via BMO's website www.bauermediaoutdoor.com/sv.
1 Booking of advertising space
A. Booking and quotation
Advertising space shall be booked in writing by an advertiser, broker or advertising agency (hereafter “the Client”). A booking is binding when BMO has sent a written order confirmation to the Client. The Client must submit any objections to the order confirmation within 8 days after the order confirmation has been sent. The order confirmation shall include details of product group, number of objects, format, campaign period and price.
Booked campaigns on advertising space shall be delivered in accordance with BMO’s quoted product promise. BMO guarantees the delivery of offered product promises according to the below:
• Promise VAC: At least 97% of Visibility Adjusted Contact (“VAC”, VAC calculations are done in accordance with Outdoor Impact’s standard).
• Promise EA-VAC: At least 97% of Estimated Average-Visibility Adjusted Contact (“EA-VAC”, EA-VAC calculations are done in accordance to Outdoor Impact’s standard). For digital campaigns, the VAC/EA-VAC is based on a runtime of 5 seconds.
• Promise Panels/Fixed Share of Voice: The number of offered screens or aggregated Share of Voice (“SoV”) with at least 97% on campaign level.
• Digital Filler: Number of offered plays with at least 97%.
If the Client wishes to use a material length other than 5 seconds, the Client acknowledges that the delivery may deviate from the product promise of the offered package.
If the Client, at a later stage, requests a material length different from that stated in the order confirmation, BMO cannot guarantee that the requested material length can be accommodated.
B. Cancellation.
The Client has the right to cancel the advertising space subject to the following conditions:
• The cancellation must be made in writing and will be regarded as taking effect on the date of receipt by BMO.
• A cancellation must be made at least 10 weeks before the start of the campaign period for a Classic campaign, and 8 weeks before the start of the campaign period for a Play campaign.
• If the booking relates to multiple campaign periods, the cancellation must be made no later than 10 or 8 weeks respectively in accordance with the above, before the start of the first campaign period.
If the cancellation takes place later than the time specified in the preceding section, the Client shall pay full compensation equivalent to the total price agreed for the campaign as specified in the written order confirmation sent. BMO has the right to invoice the Client when the cancellation has been made.
C. Reservations
If nothing else is stated in the quotation, BMO’s quotations are offered with reservation for inventory availability.
BMO reserves the right to use 6 hours per week and a maximum of 3 hours per day for extraordinary campaigns on Digital Spectaculars and Digital Billboards. Fixed SoV campaigns will be compensated by additional SoV on all screens in accordance with lost SoV during these hours.
The agreed price applies subject to changes in the applicable legislation in respect of taxes and charges relating to the sale of and/or provision outdoor/out-of-home advertising.
2 Supply of material
A. The Client’s responsibility
It is the responsibility of the Client to visit www.bauermediaoutdoor.com/sv and navigate to the chosen product(s) and their respective delivery specifications as issued by BMO.
The Client is responsible for ensuring that all posters, advertisements, other advertising material and any necessary lining paper (“Campaign Materials”) complies with the requirements stated in the current delivery specification.
If the Client intends to advertise together with another brand or brand owner, so-called ”co-branding”, BMO needs to be notified of this no later than 4 weeks before the start of the campaign in order to secure delivery of the booked campaign.
B. Delivery of materials
Campaign Materials are to be provided by the Client and are not included in the price, unless otherwise is expressly stated in the order confirmation.
The Client shall provide clear instructions (illustrations) on how the Campaign Material is to be posted. Creatives of Campaign Material and posting instructions shall be e-mailed to
customersuccess-se@bauermediaoutdoor.com before the campaign goes to print, but no later than 14 days before the commencement of the campaign period.
Campaign Materials shall, unless otherwise agreed, be delivered at the Client’s expense to the address specified in the relevant delivery specification.
Delivery must take place no later than the deadline stated in the relevant delivery specification.
C. Reserve supplies
For Campaign Materials which are to be displayed for a period of up to 14 days or less, the Client shall provide, in excess of the booked net supply, a reserve supply amounting to 20% of the net supply to enable maintenance of the material.
For campaign periods longer than 14 days, the Client shall provide whatever reserve supply BMO may reasonably request.
For transit advertising, both stationary and mobile, the Client shall provide the reserve supply specified by BMO in the order confirmation. Any surplus Campaign Material will be disposed of by BMO at the end of the campaign period, unless the Client has requested, no later than at the commencement of the campaign period, that the material be returned. If the Campaign Material has not been collected by the Client within one week of the end of the campaign period, BMO has the right to dispose of the material irrespective of whether the Client has requested its return.
D. Undelivered material or delayed delivery
If the Client does not deliver the material within the specified material deadline, BMO reserves the right to charge a late fee. The late fee corresponds to the costs incurred as a result of the delay, including but not limited to extra labour, lost production time, additional shipping costs, and any other direct or indirect costs.
BMO has the right to payment within the agreed time even if the Client does not provide the Campaign Material or if it is delivered too late.
E. Printing through BMO
If the Client has chosen to print Campaign Material through BMO, BMO shall ensure that delivery is made on time and with the right quality, so long as the Client has delivered print-ready originals according to the delivery specification within the agreed time. Invoicing is carried out in accordance with Section 7, and the charge is as a main rule to be invoiced jointly with the media cost, unless otherwise agreed.
If, for any reason, the decision is taken that the campaign shall not run, after the Campaign Material has already been produced, the production costs will be charged to the Client. If the Client experiences objective issues with print quality or other print-related faults, reasonable compensation may be paid. The compensation can never exceed the production cost of the Campaign Material.
3 Posting of material etc.
A. Times of posting etc.
The posting of Campaign Material shall be arranged by BMO. The total price for a campaign period includes one initial paste-up or posting, unless otherwise stated in the order confirmation. If the Client requests repasting, additional pasting or reposting for any reason other than faults in the posting, BMO has the right to payment for such work in accordance with BMO’s current price list.
Posting of Campaign Material begins at the earliest on Sunday at 6 pm, and is completed at the latest on Tuesday at 11.59 pm.
If extreme weather conditions make posting or pasting (of all formats) impossible at the stated time, BMO has the right to temporarily suspend the posting of these items and continue as soon as the weather permits, which shall not lead to any reduction in price.
B. Delayed delivery of Campaign Material
If the Client delivers Campaign Material to BMO later than 5 working days before the commencement of the campaign period (which normally means Friday at 9 am) or later than any other agreed date of delivery, BMO will not be responsible for ensuring that posting takes place in accordance with the original timetable In the event of such a delay on the Client’s part, posting will take place as soon as possible. If additional costs arise in connection with such delayed posting, BMO has the right to charge the Client separately for these costs. The minimum sum that will be charged is SEK 10 000.
C. Cost of non-standard posting
Should the Campaign Material be of a format and/or quality which does not conform to the delivery specifications or other provisions issued by BMO, the Client will be charged separately for any additional costs caused by the non-standard material in connection with the posting thereof.
D. Number of unique motifs
Classic formats
The total price for a campaign period where the campaign contains up to six (6) unique motifs includes one initial paste-up or posting in which each individual motif is posted in no specific order.
The following additional costs according to BMO’s current price list are payable for non-standard postings:
• If each individual motif is displayed in no specific order but the campaign includes between seven (7) and twelve (12) motifs, one (1) additional posting fee is payable.
• If the posting of a motif is address-specific and the campaign includes up to six (6) motifs, one (1) additional posting fee is payable.
• If the posting of a motif is address-specific and the campaign includes between seven (7) and twelve (12) motifs, two and a half (2.5) additional posting fees are payable.
• Additional fees for campaigns in which the number of unique motifs exceeds twelve (12) are quoted separately by BMO.
Digital formats
The total price for a digital campaign includes up to ten (10) unique motifs. BMO reserves the right to charge an additional fee when the number of unique motifs exceed ten (10).
E. Responsibility for incorrect posting
If BMO does not post the Client’s Campaign Material or posts it incorrectly, the Client has a right to reasonable compensation. The Client shall be compensated by receiving advertising space with BMO at a maximum value equivalent to that which the Client has paid for the incorrect objects during the campaign period. Compensation is not due in cases where the advertising surface is not illuminated due to the fact that it is not equipped with lighting, or where the lighting temporarily does not work for reasons beyond BMO’s control, for example because of a power outage or the excavation of a cable during road work.
F. Wrapped metro carriages
BMO does not guarantee that wrapped metro carriages will be in service each day during the campaign period. If a wrapped carriage is taken out of service, the Client will receive compensation in the form of an extension of the campaign period equivalent to the number of days that the relevant carriage was not in service.
G. Advertising of competitors
The Client accepts that advertising material for competitors to the Client may appear on advertising space adjacent to the advertising space booked by the Client.
H. Over-pasting/reposting after the end of the campaign period
Over-pasting/reposting normally takes place after the end of the campaign period. If the parties have agreed that over-pasting/reposting is to begin immediately after the end of the campaign period, BMO is obliged to ensure that it is done. Any such agreement must be made in writing no later than 4 weeks before the campaign commences. If the agreement is reached later than 4 weeks before the commencement of the campaign, the Client will be charged an additional posting fee. Please note that over-pasting/reposting cannot be made for Billboard National.
I. Rearrangement of advertising objects
BMO reserves the right to rearrange advertising objects included in a booked product between the date of booking and the commencement of the campaign period. Any such rearrangement of advertising objects may involve changes in respect of individual advertising objects, but will not affect the fulfilment of the delivery of the ordered product as a whole. BMO reserves the right to make changes to the number of advertising objects up until the start of the campaign period The agreed price shall apply even if the advertising objects have been rearranged and even if the number of objects differs by up to 5 % for transit advertising (vehicles) and 3 % for other formats compared to the agreed number of objects, during the campaign period.
J. Information on booked advertising spaces
At the request of the Client, BMO will provide a list of addresses or other record of the advertising spaces booked for the campaign. Any such list or record will be provided no earlier than 14 days before the campaign commences. Rearrangements or changes to the number of advertising objects as described in Section H may also occur after the Client has received the list of addresses.
4 Care and maintenance
BMO is responsible for ensuring that the Campaign Material is kept neat and tidy by using the reserve supply provided to replace or repair damaged posters or panels at the earliest given opportunity. In case of long-term hire of advertising panels, the Client will be informed if a need for maintenance or replacement arises. BMO is not liable for any delay in the replacement of damaged posters or panels caused by circumstances outside of BMO’s control.
If BMO fails to fulfil its obligations under this Section, the Client has the right to reasonable compensation for the resulting fault. The Client’s sole compensation shall be receipt of advertising space with BMO at a maximum value equivalent to that which the Client has paid for the incorrect objects during the campaign period.
5 The Client’s responsibility for the content of the Campaign Material
The Client’s Campaign Material and the message contained therein must not contravene Swedish law, the International Chamber of Commerce’s Consolidated Code of Advertising and Marketing Communication Practice or other applicable rules and regulations. Such applicable rules may include local regulations. Further, the Campaign Material must not infringe any third party intellectual property rights.
BMO has the right to examine the Campaign Material in advance. If the Campaign Material is considered as in breach of the above provisions, or may in some other way be viewed as unethical or non-compliant with good market practice, BMO has the right to refuse to post or display it.
If the Client knows or suspects that the content of the Campaign Material, either through text or image, may be perceived as provocative, the Client shall contact BMO per e-mail at
customersuccess-se@bauermediaoutdoor.com for discussion at least 3 weeks before the commencement of the campaign period. The Client shall compensate BMO for all charges, damages and other costs which BMO may incur as a result of any infringement of applicable laws or regulations or infringement of third-party rights by the Client’s Campaign Material. The Client’s obligation under this provision applies even if the Campaign Material has been examined in advance by BMO without any objection being raised.
If the booked advertising space cannot be utilised by the Client as a result of the Client’s non-compliance with laws and regulations applicable to the content of the advertising, BMO is still entitled to full payment for the advertising space. If illustrations of the Campaign Material have not been sent for approval in advance of the campaign period, BMO cannot guarantee that the Campaign Material will be posted or displayed.
Should the Client’s campaign be deemed as non-compliant by the Swedish Reklamombudsman (RO), BMO reserves the right to charge the Client a fee of SEK 150 000.
6 Limitation of liability
BMO’s liability for faults in connection with posting etc. is regulated under the relevant sections in these terms. In all other respects, BMO can only be held liable for direct losses up to an amount equal to the agreed compensation for the hire or service in question. Indirect losses, such as loss of profit, consequential losses or similar, are not eligible for compensation unless the loss has arisen as a result of gross negligence or wilful misconduct on BMO’s part.
BMO is relieved of liability for any damages and other sanctions if the fulfilment of its agreed undertakings is prevented or made more difficult by an obstacle outside BMO’s control, such as a strike, lockout, extreme weather conditions, shortage of power or raw materials, actions by authorities or other similar circumstances.
If the Client wishes to bring a claim for any faults in connection with the hire of advertising space and adjacent services, the Client shall inform BMO of this without delay. The Client may not cite faults later than 30 days after the end of the campaign period to which the fault relates.
7 Payment
Invoicing will take place on the last working day before the first day of the agreed campaign period. BMO reserves the right to require payment in advance. Payment must be received by BMO 20 days after the invoice date. This also applies to advertising space hired on a long-term basis. In the event of late payment, penalty interest will be charged in accordance with the Swedish Interest Act (SFS 1975:635).
The Client is aware that BMO, in certain cases, is obliged to pay a certain special compensation to media agencies in accordance with current market standards. More information on this can be found in BMO’s Information on Media Agency Compensation, available at www.bauermediaoutdoor.com/sv.
8 Other
A. Photographs
BMO has the right to photograph and store data images of Campaign Material. BMO has the right to display the images in connection with, for example but not exclusively, reporting survey results in its own brochures etc., as well as at internal and external meetings at which outdoor media are discussed and marketed. This use includes posting images on the internet. BMO also has the right to supply these images to research institutes for use in connection with reports on advertising surveys carried out by these institutes.
What is photographed?
• 2 photos per format (2 locations).
• 2 photos per motif (2 locations).
• The campaign is photographed at one location.
• Billboard National – 1 photo above ground and 1 in the metro.
• Window panels – 1 image from the inside and 1 from the outside.
• The photography takes place in Stockholm.
What is not photographed?
• Address specific campaigns.
• Special Selection campaigns or Flex campaigns.
• Campaigns not displayed in Stockholm.
• During the second week of the campaign period, no photos are taken of the Campaign Material.
B. Ownership and title to the advertising objects
The screens and other surfaces on which the Campaign Material is displayed shall at all times remain the sole property of BMO. Other than BMO’s obligations to display the Campaign Material as set forth in these terms, the Client shall have no right whatsoever to approve or control the form or content of any other advertising content or materials on the screens or any other property belonging to BMO.
C. Anti-bribery and corruption
The Client shall comply with all applicable laws, statutes, regulations and codes relating to anti-bribery and anti-corruption including but not limited to the local bribery act. BMO may cancel or terminate any agreement with the Client immediately by giving written notice to the Client if the Client is, or BMO reasonably suspects that the Client is, in breach of this clause.
D. Economic sanctions
The Client warrants that it is in compliance with all laws administered by any national or international entity imposing economic sanctions and trade embargoes relevant to these terms and conditions (”Economic Sanctions Laws”) against designated countries (”Embargoed Countries”), regimes, entities, and persons (collectively, ”Embargoed Targets”). The Client further warrants that it is not an Embargoed Target or otherwise subject to any Economic Sanctions Law.
The Client shall comply with all Economic Sanctions Laws. Any breach of the Economic Sanctions Laws, including if the Client becomes an Embargoed Target, is a material breach of these terms and conditions and grounds for immediate termination by BMO. Neither party shall be liable for ceasing to perform its obligations in these terms and conditions, including making any payments, if doing so would violate any applicable Economic Sanctions Laws.
E. Third party terms and conditions
The Client is aware of and accepts that BMO’s obligations hereunder can be affected by third party terms and conditions as imposed in relevant tenancy or lease agreements, licences, permits and other similar underlying agreements and rights held by BMO, as well as by applicable local rules, laws and regulations.
9 Termination
BMO may terminate any agreement with the client immediately if BMO is required to do so pursuant to any agreements it has with any landlord, lease partner or other third party.
10 Disputes
Disputes arising in connection with this agreement shall be finally settled through arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce (SCC).
The Rules for Expedited Arbitration shall apply unless the SCC, taking account of the complexity of the case, the value of the matter in dispute and other circumstances, decides that the Arbitration Rules shall apply. In the latter case, SCC shall also decide whether the Arbitral Tribunal shall consist of one or three arbitrators.
The arbitration procedure shall take place in Stockholm. Swedish law shall apply to the dispute.