Webinar: Thursday 6th November, 11am - 12pm
MemOOHries are made of this
Lessons in effective poster design
What makes a poster actually work?
Is it the size of the logo? Clever copy? Or a combination of this and more?
Join us on Thursday 6th November, 11am-12pm for our free 1-hour webinar where we'll share clear, evidence-based guidance to help you master the fundamentals of designing a powerful poster.
Our Research and Insight Director, Lindsay Rapacchi, will reveal the science of how brand memories are formed and what makes posters unforgettable. Then Aimee McKay, UK Client Partnership Director & Europe Lead, will then be joined by a panel of brand-leaders to share their journeys in building distinctive brand assets, along with their perspectives on how to best apply them in poster design.
Meet the Speakers
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Lindsay Rapacchi
Research & Insight Director
Bauer Media Outdoor
Presenter
Aimee McKay
UK Client Partnership Director & Europe Lead
Bauer Media Outdoor
Host
Jennifer Carey
Director of Media & Effectiveness
Channel 4
Panellist
Mike Follett
CEO
Lumen Research
Panellist
Rhidian Taylor
Brand Marketing Lead
Škoda
Panellist
David Boscawen
Vice Chairman
VCCP
Panellist
Sign up to our webinar
Join our session to discover:
- How brand memories are formed and retrieved
- Key Attention Economy insights and how to apply them
- The two fundamental principles of poster design
- Why Distinctive Brand Assets (DBAs) are crucial for powerful posters
- How to build DBAs when you don't have them
- Hear from brand-leaders on how they are applying the above in the real-world.