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Dynamic material (data-driven content)‍

HTML/HTML5

If you want to utilise the possibilities of dynamic content, HTML/HTML5, read here for important information about specifications, deadline, format, delivery and more.

Format

Portrait 1080×1920 (portrait).

Format outlines

Digital Adshel consists of single screens and impact walls with 3 and 5 screens in width. 3 or 5 separate films are created that together form a whole surface. It is also possible to create a production where movement occurs across the screens. NOTE! The distance between the screens in the 3 and 5 groups is 180 pixels.

3 group (only in transit environment):

• Östermalmstorg (ticket hall)
• Östermalmstorg (intermediate level)
• Rådmansgatan
• S:T Eriksplan
• Skanstull
• Södra station
• Zinkensdamm
• Nils Ericsson terminal

5 group (only in transit environment):

• T-Centralen

Spot length

5 seconds

Material specifications

Linear material

• Resolution: 1080×1920 px.
• File format: .mov or .mp4 (We recommend a moving material as it catches the eye better. If you wish to use a static material, it will be delivered as .jpeg or .png)
• Codec: h.264.
• Bitrate: Max 20 000 kb/s.
• Framerate: 25/30 fps.

Material deadline

Linear material‍

At least 3 working days before the start of the campaign, the material should be delivered to us via our website to ensure a smooth delivery.

Delivery of materials

Address: www.clearchannel.se/skicka-filer/

1. to: select "Digital" in the drop-down list
2. From: enter your e-mail address.
3. subject: Enter advertiser, campaign name and week
4. Message: Write any other relevant information about the campaign (e.g. subject breakdown).

Name:
CUSTOMER_YEAR_WEEK_SEE BELOW

• Single screens: SINGLE (if several single motifs SINGLE_A, SINGLE_B etc)
• 3groups: 3_1, 3_2, 3_3 (seen from the left)
• 5groups: 5_1, 5_2, 5_3, 5_4, 5_5 (seen from the left)

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Important information on advertising in public transport.

Due to safety regulations, it is forbidden to use the colour orange as a full background in advertisements visible in the metro or commuter train environment. Check against purchased surfaces.

Important delivery conditions

If the customer intends to advertise together with another brand, so-called "co-branding", we need to be notified of this no later than 4 weeks before the start of the campaign in order to ensure delivery of the booked campaign.

Delivery later than the specified date, incorrectly delivered format or production, may entail an additional cost and possible delay of the campaign start. In the event of deviations, a written agreement between the client and Bauer Media Outdoor Sverige AB must be drawn up.

Contact us for further information

If you have any questions, please call 08-522 400 00 or send an e-mail to customersuccess-se@bauermediaoutdoor.com.