Simply Roasted

Simply Roasted’s latest Out of Home campaign consisted of a bright chequered style creative and an eye-catching special build that took “packvertising” to the next level in driving brand awareness across our digital and classic panels.

To drive reach, Simply Roasted ran their static creative all-day across our Adshel network and specifically timed digital Adshel Live creatives within proximity to Waitrose supermarkets to target healthy supermarket shoppers and motivate them to trial their crisps.In addition to advertising across Adshel, Adshel Live, Billboard and Billboard Live, the campaign featured a unique 3D installation of two large replicas of the Sea Salt and Black Truffle crisps on our Brixton Rd billboard.

With a successful campaign behind it, Simply Roasted has received glowing feedback from the industry and saw an excellent uplift in sales in Waitrose stores throughout the UK.