Nixi Body

Nixi Body ran their “No Leaks, No Ifs, No Butts.” Out of Home (OOH) health and fitness campaign to build brand awareness among their intended target audience of 25- to 55-year-old females.

The campaign was successfully executed across our Malls Live and Adshel Live platforms, which prompted their target audience to reach out and comment that they had spotted the OOH advertisement at their local shopping centre or on the way to the train station.

The goal as a new brand was to increase brand awareness through OOH. Despite setting realistic expectations, the campaign exceeded them all, with an impressive 149% increase in impressions, a 51% boost in sales, and an 84% uplift in orders compared to the previous year.