MOMA Foods

MOMA’s latest Out of Home (OOH) campaign features full motion and static creatives thatemphasise how baristas trust MOMA’s crafted oat drink in the workplace and at home.

The campaign ran on Sainsbury's Live, located at busy store entrances, and was targeted to the top-performing Sainsbury’s stores. In addition, Digital OOH formats and Adshel 6-sheets were also used within proximity to targeted stockist

The campaign was designed to keep MOMA top of mind and influence shoppers within the plant- based milk category. The campaign saw significant growth in sales from the specificallytargeted supermarket stores, attributable to the OOH campaign activity.