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London Councils
London Councils
Category
Public Sector
Format
Adshel Live
Key Result
Success Story
London Councils wanted to raise awareness about Covid-19 vaccinations and to encourage people to ''Get the vaccine as soon as possible'' to ''Keep London Safe''.
London Councils used Billboard Live, Socialite and Adshel Live in their Digital Out of Home ''Keep London Safe'' campaign. Taking full advantage of DOOH''s (Digital Out of Home) creativity flexibility, London Councils intelligently displayed multiple languages across our network to connect with as many different audiences as possible.
The 'Keep London Safe' Campaign reached huge numbers of people in key London environments, including shopping centres, high streets and pubs and bars and overall, the campaign helped raise awareness about Covid-19 vaccinations and communicated effectively with a variety of target audiences.