Flora

To increase market penetration by growing awareness and consideration of Flora Plant Butter, and drive repeat purchase across the campaign periods.

The base of the campaign was built on high reach and frequency formats such as Adshel Live and Billboard Live, located on roadside, transport and outside supermarkets. Sites were planned using IRI sales data to ensure the best panel distribution.

Having a consistent presence throughout the year as well combining reach and frequency with high-impact formats led to the campaign delivering brilliant results for Flora Plant Butter.