Creditfix

"We looked at the top 20 postcodes that look for products directly in relation of dealing with debt. We wanted to pilot an outdoor media campaign in two of the prominent areas being Doncaster & Manchester. We ran the first campaign in Doncaster and we alsoran other campaigns alongside our outdoor campaign.

"We noticed a 2% increase in our brand search in the specific region we were targeting. We also received 10 direct leads from our CTA (call-to-action) on the bus stops. The campaign worked well for us in increasing brand awareness in the target region. Our conversion rates for campaigns in the area increased by 5% based on traditional campaignsacross similar regions."

"Future plans – we see outdoor media as key to our marketing mix. It’s clear that it has a directcorrelation to brand awareness and can greatly effect other campaigns when run alongside outdoor media.”