Chelsea Football Club

In support of their women's Semi-Final UEFA Champions League match, Chelsea FC used digital Out of Home (DOOH) as part of a multichannel media strategy to drive ticket sales.

Targeting families and sports fans, the campaign ran across our Billboard Live, Adshel Live,Socialite and Malls Live platforms to reach audiences in their local communities and attractfootball supporters to the match. Out of Home’s (OOH) ability to deliver real world reach andproximity based messaging worked perfectly alongside the broader digital media strategy toamplify the campaign.

As the campaign’s final whistle blew, ticket sales increased by 21%, resulting in 5,700 additional match day tickets being sold.